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Content marketing is the promotion of a product, product or service through content that is useful and relevant to the reader. In simple words, it’s the creation and distribution of articles, videos, posts, and newsletters on behalf of a company that help readers entertain or solve a problem. When readers understand that a company’s content is useful, interesting and meets their needs, they trust it more and are more likely to choose its products or services when they need them.

Content marketing allows you to achieve different goals: to increase brand awareness, to gain the trust of potential customers and even to sell. It’s comprehensive promotion: you can’t do one article and expect it to bring in a hundred sales at once. So how does content marketing fit into the main promotion strategy?

How does content marketing work?

For example, a company sells apartments. It has a website where you can select a floor plan, calculate the cost of a mortgage, and leave an application. The marketer sets up advertising on this site in social networks and search engines, selecting the right audience. People click through the ads, study the site, the company’s offerings, close and think about whether or not to take it. The more expensive the product, the longer it will take a person to make a decision – in the case of apartments, up to three years.

But while the customer is pondering, he is not ready to buy. He needs to weigh everything, learn about the pitfalls, ask his friends, read reviews. Something like this a person experiences when he is going to write an essay. And at different stages of these reflections, he needs different information about our company. This is called Hunt’s ladder – the stages of the buying decision. This is where content marketing comes in: while the person is thinking, the content marketer calculates his steps and gives him exactly the content that will help him now.

And this landing page will lead not only to advertising, but also to a specially commissioned article about choosing an apartment on some major resource. So the content marketer has the task of telling what to pay attention to when choosing, what the pros and cons of different layouts are, what to ask the developer – and in the end the client will receive a link to the necessary site. The client will be already prepared: he has been told useful information and “warmed up”, the first contact has been made.

Now, when he gets on the website, he can be offered to leave an application and get a checklist for checking the apartment before buying as a gift. This is useful content that the potential buyer will definitely need.

All this is not spam: a person has subscribed because such content is interesting and important to him, and the company’s task is to give him exactly what the reader needs, and not what he wants to tell himself.

All this is what a content marketer does: he studies a product, a company, its advantages, customers’ behavior, and on the basis of the analysis he builds a strategy: what kind of article to write, where to put it, where to guide a reader after, what and when to send it in the newsletter, what to show in social networks and ads, what to fill your YouTube channel with. The content marketer manages all the content of the company, not only in the blog and social networks, but also on external platforms, he knows exactly where the right audience is, and builds a dialogue with it. In this way you can achieve not only recognition and loyalty, but also subscribers and sales.

Content marketing is a long-term job, you can’t just run an ad once for an article and expect wow-effect: you have to write articles, newsletters, test lead-magnets, communicate with your audience and know their needs and problems well. If a company can solve a client’s problem with an article, it means that he will come back to it with money for a product, because he will feel a connection: these guys know what I think and what I want, so their product will definitely suit me.

What a content marketer does?

The content marketer starts with an audit: how people have bought the product before, what they asked in comments, chats, and on the phone, what they didn’t understand, what stopped them and what, on the contrary, encouraged them to buy. He also conducts Customer Development – a detailed survey of customers, as they will give the most complete and accurate information about their motivation to buy.

From all this data there are a lot of topics that can be disclosed by content, and the task of the content marketer is to understand what type of content for what issue will be more successful to disclose the topic.

The main goal that unites all the actions of a content marketer is to gather an audience of people who are interested in our topics and can potentially use our product. Then a marketer gradually “warm up” this audience and sell the product.

So when planning your strategy, you need to keep the customer journey in mind: where they came from, where they will go, how to get them back, and how to sell them the product. This path is called the Customer Journey Map.

What kind of business needs content marketing?

No business targeting repeat sales can do without content marketing. Small and medium-sized businesses need to pay special attention to KM: it’s hard to break through among the giants and market monopolists, and content helps you stand out and reach the audience you want.

If your product or service has a story to tell, if 90% of sales do not come from supermarkets and you want to sell online in addition to offline, and especially if your business is exclusively online – content marketing will expand your opportunities, bring a new audience, reduce the cost of attracting customers and in the long run increase your sales.

Why is promotion impossible without content marketing? Because anyone goes through Hunt’s ladder before making a purchase – doubting, comparing, thinking, researching more information, just depending on the price and complexity of the product, it can take a few minutes or it can take days, months, or even years. And all this time you can’t fill him only with selling materials: on the early “steps”, that is, the stages of making a decision, he is not yet ready even to think about buying, he is only aware of the need he wants to satisfy.

For such purposes, informational, useful content is needed, where the content marketer only gets to know the reader and establishes the first contact, showing that he can be trusted.

If you’re creating excellent content, chances are you might want to put some of it behind a paywall. But when you do, problems start to arise.

Not only generating subscriptions, but how can you get people to organically discover your content if it’s behind a paywall?

Fortunately, it’s possible to draw people to paywalled content through SEO – if you know what you’re doing. Below we share some tips on how you can achieve this. Let’s take a look:

Use proper structured data

If you don’t tell Google that your content is paywalled, you could risk violating their guidelines. You can read how to do this properly in Google’s documentation here.

Optimize for specific informational keywords

When you’re writing content, it’s recommended to target specific queries rather than broad searches. When your content answers a very specific question, people are more likely to subscribe.

Include an excellent lead-in

What’s a lead-in?

It’s a catchy and informative introduction section of an article. You’ll see this being used on news sites – they hook the reader and then hit them with the paywall form. This can work very well, especially if your lead-ins are interesting.

For example, if you’re providing a list post, structuring the content such that the introduction is viewable, but the rest is paywalled can be a good way to create interest and potential conversions.

Final Word

Paywalled content is probably more common than you think. It’s also possible to make it work well with SEO. Generally, providing a preview of that content (or providing free samples of it) can be a great way to convert people from casual users to paying customers.

Recently, we took a look at how top pharma companies use Facebook targeting. There were some interesting discoveries and insights that could be useful in your own campaigns.

First of all, what you can’t do: You cannot use custom audiences in the pharma industry.

This means you can’t upload an email list of people with a specific health condition and target them with ads. So instead, you have to go with…

Awareness targeting.

Awareness of a disease is a frequent proxy for big advertisers’ targeting decisions.

GlaxoSmithKline’s Zejula drug, for instance, is used to treat advanced ovarian cancer. So, the drug was targeted at Facebook users who had expressed an interest in “cancer awareness.”

Piqray is an example of another cancer treatment. It’s produced by Novartis, a Swiss pharmaceutical company. They served ads to users who were interested in “National Breast Cancer Awareness Month.”

Here are some other awareness targeting examples:

• “Chronic obstructive pulmonary disease awareness?” by Trelegy.
• “Multiple sclerosis awareness?” by Mayzent.
• “Stroke awareness?” by Brilinta

It makes sense: If you’ve discovered that you have a medical condition, you’ll probably want to learn more about it. You’ll look at specific Facebook pages about it, visit specific websites, and possibly try to find different support groups.

The most important thing is to be sensitive and compassionate about these issues. Human health is something we all value and cherish, and the last thing we want is for someone to use exploitative advertising tactics to target those groups of people.

And finally, thinking more broadly: This tactic can work for more than just pharma brands. Think about what interests your customers have, and advertise through those channels.

For example, if you have a wallet that’s targeted towards outdoorsy people, try sponsoring a Jeep page on Instagram. This zoomed-out approach can work wonders for your marketing.

It’s hard to imagine modern life without a TV and other audio and video equipment. Technological progress forces us to periodically change outdated devices for more modern, lightweight, elegant, and more harmonized designs.

Despite the fact that technology manufacturers try to keep up with all design trends, often a huge TV, home theater, or music center is knocked out of the general style of the room, introducing tangible disharmony into it. This is especially true for romantic “old” and “rustic” interiors (classic, baroque, shabby chic, Provence, country, etc.), in which massive, eye-catching technology looks alienated and often just ridiculous. And if a small stereo or DVD player can still be placed discreetly, and the design of the speakers can be chosen so that they do not spoil the room, then hiding or disguising a huge black TV in the interior is quite problematic, but still, we will give some tips on how to do this.

Doors and sliding panels

If a large-screen TV does not fit into the interior of the room at all and at the same time it is rarely used, an excellent solution would be to “hide” it behind beautiful hinged doors or sliding panels. Especially often this option is used in bedrooms so as not to disturb the overall harmony of the interior, but at the same time be able to watch an interesting movie or news before going to bed.

Decorative doors can be easily matched to any interior without spoiling its integrity and style. When choosing the option with hinged doors, it is worth making sure that there is enough space around to open them freely for comfortable TV viewing.

Frames and baguettes

If the TV is used often, then there is no point in hiding it behind the doors: they will still be constantly open. To organically fit the TV into a vintage-style room, you can use another original way – to install it in a beautiful frame. A TV in an elegant frame will resemble a picture, and a whole block of equipment on different shelves inside a massive frame will look like an open display case or vintage whatnot, and in this shape, it will look much softer and less technical.

The stores offer ready-made solutions, but you can also independently choose and decorate a beautiful baguette to your taste.

Brackets

Undoubtedly, this is one of the most popular ways to position the TV in any room, saving as much space as possible. A variety of sizes and designs of brackets allows you to install the TV as close to the wall as possible in a strictly fixed position or at a certain distance from the wall with the ability to turn the screen in the desired direction, which can be very comfortable, for example, in the kitchen.

Furniture for multimedia equipment

The brackets can be used both independently and in combination with other decorative techniques (doors, frames, special finishes).

Wall decoration

In modern interiors, in which the equipment looks quite harmonious and does not need to be hidden or masked, the presence of the TV is very often, on the contrary, emphasized with the help of contrasting wall decoration, which acts as a background for it and other audio and video devices.

Racks, cabinets, dressers

If the area of the room allows, an excellent and very functional solution would be to install the TV on special furniture (cabinet, chest of drawers, counter, electric fireplace, etc.). Beautifully selected furniture will not only decorate the interior, but also provide additional storage space.

Inside cabinets and storage systems

In spacious living rooms, TVs and other multimedia equipment are traditionally placed inside cabinets and other storage systems. This approach is quite functional, as it makes it possible to conveniently store everything you need in one limited space, hide the wires beautifully and comfortably listen to music and watch your favorite films and programs. To find such furniture pieces that were elaborated with the taste and attention to the details you can go to nfoutlet. 

With this arrangement of equipment, you should pay special attention to the place for the speakers: if you install them inside the cabinet, the sound will be greatly muffled and distorted by the surrounding furniture. Therefore, it is better to put the speakers on the floor, on the walls, or on the closet, especially since the modern design allows you to turn many of them into real interior decoration.

Equipment location rules

In conclusion, it is worth remembering a few basic rules and medical recommendations that will allow you to comfortably listen to music and watch your favorite films and programs:

• Audio speakers are placed in the corners of the room, preferably on the floor or on a stable (non-vibrating) base to avoid sound distortion. The distance between the speakers and the seating position should be sufficient to avoid discomfort when listening to music.
• The TV screen should be at or slightly below eye level. For convenient viewing of TV from a sofa or armchair, the center point of the screen is placed at a level of about 70-100 cm from the floor (depending on the height of the seats). In the bedroom, the TV is usually installed much higher – so that it is convenient to watch it while lying on the bed.
• The larger the TV screen, the greater the distance required for comfortable viewing. For example, it is recommended to watch a TV with a diagonal of 36 inches (92 cm) from a distance of 3-5 meters. To calculate it correctly, the diagonal of the TV is multiplied by 5.
• Modern flat-screen TVs have a very wide viewing angle (almost 180 ), but it is more convenient to look at the screen sitting directly opposite or with a slight offset to the side.
• The TV should not be exposed to bright light to avoid reflections on the screen, so it should not be placed in front of a window or under bright lights.
• The light level in the room should match the brightness of the screen so that the eyes do not get tired, constantly adapting to different conditions. Watching TV in total darkness is very harmful to your eyes.
• It is not recommended that you watch TV for more than 2-3 hours in a row, otherwise, you will feel negative effects on your health, mood, and general well-being.

Newsletters are very popular for online businesses. They can be the business itself, monetized through advertising or affiliate. Or they can be a supplement that help introduce your products and services to your readers.

Here are 7 useful tactics to help you grow your newsletter.

+ Delay your welcome email by 45 minutes: Have you ever signed up for something then immediately deleted the predictable welcome email?

People reflexively ignore welcome emails given the mechanical nature of them and this delay might bypass the reflex.

This is definitely something worth testing, and it works in most cases. However, if you promise something like an e-book download, send that immediately.

+ Send the welcome email from a real person: People prefer to interact with people rather than auto-sent emails. So, sending at least your first email as a real person might help you get the next newsletter opened.

Even so, you should still use the same email address, because reputation is saved all the way to address level.

+ Give people control over the frequency of emails: This allows you to please the different tastes of your subscribers. Some people want weekly messages, others monthly, some even want daily. Give them the chance to choose.

But be careful here, because this also means adjusting the content. Depending on the topics you write about, you might have to slightly adjust the content based on the frequency.

+ Show a sample issue on the signup page, to give visitors a taste of the highly valuable content you’ll send them. On your website, you can offer a “Past Newsletters” button where people can sample the newsletter before subscribing. This can help boost conversion on your landing page.

+ Give your readers a dopamine hit: Your emails must be entertaining, not just informative. You can achieve this by adding memes, jokes, or interesting links. (Brainteasers and humorous or off-the-wall news can help accomplish this.)

+ At the end of each issue, remind the reader that they can refer to others if they’re enjoying your work. And consider rewards to stimulate refers. A good referral program can account for more than 20% of subscribers.

+ If you use Twitter to grow followers, you can try to cut a thread and tell your followers to subscribe to read the rest. This does work, but don’t abuse the practice. Teasers that force the reader to click elsewhere can do more harm than good.

Depending on where you’re at, these little tweaks might cause marginal growth. Obviously, if your newsletter stands at 200 subscribers, delaying your welcome email won’t make that much of a difference, and it’s probably better to focus on the acquisition engine.

Pick and choose what can help based on your situation.

Money Diaries is a series created by Wealthsimple in which they interview celebrities, influencers, and other interesting people on the unvarnished truth about their financial lives.

And for Money Diaries, Wealthsimple has interviewed an impressive list of celebrities:

• Kim Kardashian
• Kevin Bacon
• Kylie Jenner
• Spike Lee
• Margaret Atwood
• French Montana and more…

How do they reach these big names?

In short, by having connections. But there’s more to this that marketers can learn.

• Give them exposure in exchange for their time: Whether you have a podcast, a newsletter, a YouTube channel, or an audience in general, use that as your currency. These days, an audience can be highly valuable and help cross-promote people to different audiences. For example, on YouTube, a channel with 1 million followers might host a creator with a similar level of influence. Both audiences get exposure to the other creator and can further help one’s following and additional business opportunities.
• It’s not only about their fame. The story they have to tell matters more.
• Don’t be shy. Try to reach popular names in your industry. Once you are able to interview at least one celebrity, getting more will be easier. Many have to be cautious about whom they associate with. Once you get other influencers on your channel, podcast, or communication medium, others will be more likely to be interviewed by you as there’s already been some form of implicit vetting.

How to conduct interviews

Do a pre-interview, perhaps over the phone. Then create a list of about 10 questions, depending on how long the interview is and how much time it might take to answer them. But also go with the flow of the conversation.

Following your curiosity is important, too, as you listen to your answers. You don’t have to stick to your prepared questions.

And get very specific. People love details, and if you can, even numbers.

For example, if you’re interviewing a popular YouTuber or business person, people love to know exactly how they got to where they are (timeline, steps) and they also like to know how much money they make.

However, if you have problems getting people to open up about some topics, let the interviewee know what others have shared.

If you decide to convert ZEC to BTC, you will find out that ZEC isn’t among the most widely supported cryptocurrencies. Thus, to exchange it, you first need to find a platform that supports the coin. Once done, check whether the platform complies with the basic requirements:

• The website is SSL-protected to avoid information leaks and data loss. If the website isn’t protected, you shall not entrust your funds to it.
• The live chart and a live calculator are available to check the exchange rate and to confirm that the transaction result is convenient for you. These tools are available 24/7 and are offered for free.
• Customer support is available to reply to possible questions and resolve issues. Check whether there is always somebody online and how fast and professional their communication via email is. Only if you are happy with everything you can move on to swapping your coins.
• The rates are convenient. As an example, you can check https://letsexchange.io/exchange-rates to see what it means.
• Don’t forget about fees. While some exchanges charge very low fees, in the case of other platforms, fees might be so high that swapping a significant sum of coins might be not profitable.
• Check whether the platform provides custodial or non-custodial services. In the first case, the exchange can manage your funds. In the second case, you are the only one who can manage your money.

If you don’t mind all the registration and verification procedures, you can choose any platform. However, if you prefer to swap your coins without registration and verification, check whether the selected platform has such an option. In most cases, you can exchange crypto only without KYC. If you deposit or withdraw fiat funds, you need to pass all the KYC procedures.

Now, let us have a look at how the entire procedure might be processed.

Exchange Process Shall Be as Simple as Possible

Now, let us move to the exchange procedure. Whether you are a professional trader or a beginner, the entire procedure shall be as simple as possible. If you don’t understand something, you can ask customer support but considering that cryptocurrency is highly volatile and every time by asking you waste time, this is not the best option that might exist. Thus, it is always better if you can handle everything on your own.

That’s why the majority of exchanges offer an all-in-one exchange widget. There, you just need to perform some common steps such as:

• Provide the coin to sell in the left or top dropdown.
• Provide the number of coins to sell.
• Provide the coin to buy in the right or lower dropdown.

If you have a wallet on the exchange, you don’t need to deposit any funds. If you use a wallet of a third party, you will be asked to deposit the needed funds. After that, a special tool looks for the best deals if the selected exchange provides such a service.

Once the search is completed, the transaction is performed, and the funds in a respective coin are transferred to your wallet.

Have you ever considered the accessibility of your website?

15% to 20% of the population of the United States have difficulties reading. That’s a lot of people. 

But accessibility doesn’t get as much attention as it probably should. In this article, we’ve compiled 10 tips to make your website more accessible.

10 rules to make your website more accessible

1) The site should be accessible via keyboard, without using a mouse. This is easy to test – just try to navigate through your website without using your mouse.

2) Images should have proper alt text so that screen readers can understand the message conveyed by the image.

3) Use unique, specific hyperlinked text. An example will display the idea better:

CLICK HERE to send us a message → To send us a message, USE THE FEEDBACK FORM

4) Make sure your text has enough contrast. Keep your font size big enough to read, and use a background color that’s readable. This is helpful for everyone, not just people with difficulties reading. Generally, using dark black font on a white background works best.

Sans serif font is also easier for reading online than serif. Roboto is a good choice for websites. (Editor’s note: This website is written in Roboto.)

5) Use headers for structuring your content:

• Use <h1> for the primary title of the page.
• Use headings to indicate and organize your content structure.
• Do not skip heading levels, so don’t go from <h1> to <h3> unless your post is shorter.

6) Use labels in your form inputs instead of placeholders. Placeholders are hard to read, and they disappear when users start typing. It’s preferable not to use them.

7) Avoid absolute units for text size, such as specifying text size using pixels. Use relative sizes, because they enable you to scale depending on other content and screen size.

8) Only use tables for tabular data.

9) Use ARIA attributes when necessary. These are a set of elements to add to your HTML code to make your website more accessible.

10) Be aware of Web Content Accessibility Guidelines. These are accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium.

“Clubhouse downloads are falling off a cliff, Business Insider reported shortly after the apps popular launch in 2021.

In April 2021, the app was downloaded only 900k times, down from February’s peak of 9.6 million.

Is there a reason people aren’t as interested in Clubhouse? More importantly, is all the hype actually worth it?

Is it marketing? User experience?

Let’s take a look.

Status and scarcity

The invite-only access makes people value the experience and feel more important. When you add the scarcity of invites to this, you get the perfect mix to draw people into your world.

But what happens once you’re in?

Ask without first delivering value

As soon as you sign up, Clubhouse asks you to invite more people.

While this boosts growth, it can backfire as the user hasn’t yet tasted the Clubhouse experience yet. People just don’t know if it’s worth inviting people yet.

Ask again

When you log in, Clubhouse asks you to follow 25 people. This makes sense as it keeps the user active.

For instance, Facebook found that if a user added 7 friends in 10 days, they were much more likely to continue to use Facebook.

Twitter, Quora, and others have similar practices.

Although it might be too early to ask the user to take action without delivering value first, all major social networks do this, so it means it works.

No onboarding instructions

Drop-in audio chats are a new thing for people. Before entering a room, they might fear that they’ll interrupt the ongoing discussion. Or that they’ll have to contribute to the conversation when they aren’t ready or willing.

This could stop them from joining, and Clubhouse should address these objections.

Hard to catch up with the conversation

When you jump into Clubhouse, you have no context about the topic they’re talking about, and what led them there. The app should have some features showing the current topic of the conversation, and what led them here.

Hard to find relevant content

When you land on YouTube, you’ll be served with relevant content for you from their huge library of videos. This is impossible on Clubhouse though, since the rooms are live and not archived.

The solution could be to keep the conversation accessible for 24 hours (or longer). So, you preserve the fear of missing out effect while giving the chance for everyone to get value while keeping a good relationship with the app.

Robinhood was all over the headlines during the GameStop story in early 2021.

Yet, in 2020, the app already had 13 million users. Their pre-launch waitlist was the catalyst behind their growth.

It was 2013. Robinhood hadn’t even launched their app, yet their waitlist was already at one million users. That’s incredible to have that much buzz without having a viable product.

How’d they do it?

The Breakdown

Building FOMO in the pre-launch

They leveraged their fan base to invite potential users to gain invite-only access to the private beta. (Similar to how Gmail started on an invite-only basis.)

The waitlist itself created a sense of exclusivity, which naturally people want to be a part of. With the traditionally high commissions in the brokerage industry, especially if you’re trading frequently, free trades sound enticing.

It also got a big break by getting the attention of HackerNews, making the waitlist grow even more.

Pain-free sign-up

To capture this FOMO, Robinhood made the signup process extremely easy – they just asked for an email.

The design of the landing page (the top image within this article) was very intuitive. It didn’t have much copy or jargon.

Just one powerful hook:

“The world’s $0 commission stock brokerage. Stop paying $10 for every trade.”

Gamification of the referral system

The waitlist principle was first come, first served. Users, after entering the email on the sign-up page, were sent to a thank you page where they could see their spot in the line.

Yet, they were given the chance of gaining a higher position by referring Robinhood to their friends: “The more friends that join, the sooner you will get access.”

And they also made it easy to refer a friend.

This strategy gave Robinhood the initial boost to generate 13 million users and gain a $20 billion valuation in the process.

This framework is easily applicable, and not just for the pre-launch of a new business. It even works if you manage an e-commerce store and you’re about to launch a new product or a new line.

1. Create a waitlist.
2. Tell your audience that items are limited and people on the waitlist will have priority access. You can pump up the FOMO even more by saying that the first people on the list will also have access to a discount or another bonus.
3. Gamify the experience with a referral system similar to the one used by Robinhood. The more referrals, the more chances of getting the bonus.
4. Watch the sales roll in.

Casino games you play online use advanced technology designed to provide you with the most immersive experience possible. Here’s how it all works.

Casino Games & The Incredible Tech Behind Them

Online casino sites operate thanks to powerful software technology. This software is crucial to the casino’s operations because it is the essential element that makes it possible to enjoy casinos online. Playing casino games is impossible without credible, reliable, and responsive software tech that entertains clients.

Casino software includes numerous technology systems that serve a dual purpose. The first role of these systems is to facilitate and integrate the latest industry standards and innovations. The second role is to ensure content attractability and fairness of play for the numerous clients that frequent online casinos. As a result, games in a casino require complex technology, which we’ll inspect in more detail below.

Types of Software For Casino Games

When it comes to providing a comprehensive and overall stellar casino experience to clients, online operators accomplish this feat with various software types. Looking at the foundation of these gaming experiences reveals three most common varieties:

• Downloadable online games software
• Flash or “no download” software
• Mobile casino software.

The first option is something most seasoned punters associate with the early onset of online casinos. Back in the day, downloading software or games used to be mandatory before one could play. This method continues to persist today and is generally available at less-renowned operators, in less developed markets, and those that cannot afford to offer cutting-edge software solutions.

Flash software is a gaming solution that does not require users to download anything. In other words, this option lets players enjoy their casino games simply by accessing the operator via browser. A reliable internet connection is the only thing you need to play this way and is the most widespread gaming solution today.

As the word implies, mobile casino software includes apps that players can use to enjoy online casino gaming on their smartphones or tablets. Depending on the type of smartphone or mobile device you use, you can usually download these apps directly from the Google Play or Apple app stores.

Besides a stable connection, there are no additional requirements for using mobile software. There is an additional benefit to this method in that you can use the apps or also visit the casino’s mobile-optimized site by accessing it through a mobile browser. Mobile gaming also lets you enjoy casino games on the go, meaning there are no restrictions in terms of time or location.

Proprietary Gaming Software

You will often see numerous reputable casino games providers who specialize in creating games they license to various casinos. In these cases, the developers license the use of their software to operators and act as the respective casinos’ official providers. When observing things from the casino’s perspective, acquiring casino games and reputable, reliable software is usually cheaper this way.

The RNG (Random Number Generator) is a critical component in developing games for online casinos. Casino software is an advanced piece of technology, but it would be impossible to build such a widespread online industry without RNGs.

These programs make sure that online casino games’ results and number sequences are entirely random and do not follow any predictable patterns. The result of using RNGs is that no one can predict or manipulate the outcome of any online casino game for any purpose or at any time.

Secure & Reliable Financial Transactions

Enjoying casino games online is well and fine, but casino gaming includes making deposits and withdrawing winnings. Since the entire industry exists and operates using the internet, cashless transactions are also necessary.

As a result, most online casino platforms utilize reliable payment service providers like PayPal, Skrill, and Neteller. These and numerous other e-Wallets are usually available in most online operators. Simultaneously, players’ banking and personal information is safe under the watchful eye of SSL encryption protocols. Such high-level protection serves as a safety guarantee and a unique selling point to attract more new players.

Online Casino Security Technology

Cyberspace is always vulnerable to outside attacks no matter how sophisticated the protection one uses. Software developers that specialize in casino gaming are aware of these risks. These companies invest enormous funds and effort to ensure online casino gaming features top-of-the-range in cybersecurity.

On the other hand, casinos also understand the importance of reassuring clients of their safety. Consequently, all of the top casino operators regularly subject their security systems to external audits to discover weak points they need to improve. Simultaneously, casinos also spread awareness on cybercriminals’ methods of stealing personal and banking information with all of their customers.

Online Casino Games & Data Resources

Casino operators process and store enormous amounts of data from several sources that causes high costs. The reason for collecting this data is to improve player experience down the line. Another benefit of this process is improving the interaction and long-term relationship between gamblers and the casino team.

Bettering online casino content over time depends on two things. On the one hand, the relationship and trust between the casino and its players hangs on the interaction between the two. On the other hand, the technology that makes everything work smoothly is just as crucial. This technology involves everything from infrastructure and servers to hardware and software. There must be cohesion and synergy between the two to ensure long-term results.

Final Thoughts

Online casinos have a lot on their plate even without having to deal with faulty technology, buggy software, and unresponsive websites. Regardless, these operators persist in ensuring a high-quality, immersive, and exciting experience for their clients.

When it comes to online casinos’ success, technology is a crucial factor without which no operator could succeed. As a result, the online gambling sector depends on the latest technological advancements and innovations to thrive.

Online casino gaming can be stimulating and rewarding, especially when considering the enormous potential for monetary gains. However, ensuring the reliability of that potential, and basing it on sheer luck, is at the hands of technical achievements and not the human factor. Remember that casino games come in countless different forms, but that you decide which games to play and how. Good luck!

Considering the modern arch of history and how technology has evolved in the last 50 years, we have seen rapid growth in AI technologies that are increasingly becoming part of our daily routines/activities oftentimes without us even knowing it, or at least consciously knowing it at the time.

Current Applications of AI

Let’s take a look at marketing; for instance: AI will study the different leads/potential customers you may have, and it will design and customize the content that they see on any given business’s website. AI can even write little news stories or other bits of content on any given website that will keep users engaged.

Media Outlets like Bloomberg, The Associated Press, and the Washington post have used AI many times to generate shorts media bursts to go on their websites without involving a human being. For example, AI was used effectively during the last Olympics to produce small news stories about different sports that are all going on simultaneously, saving some of the news networks the expense of having a human reporter at every single live event.

We’ve talked about automated and customized content for users and businesses. Now, AI utilization varies from sector to sector; some industries rely more heavily on automation and the utilization of AI while others do not.

The Role of AI in Education

So with that in mind, let’s ask the question, “what role does AI play in education?” When it comes to the adoption of AI, education as an industry has been slow to adopt various AI tools that are out there today, and teachers also still play a vital role in educating young people. AI (at least for right now) does not have a collection of fancy robots that replace teachers and teach children.

Rather, AI has been used in Education as an assistant, who helps to free up time for teachers to teach instead of spending so much time grading and doing administrative tasks. So let’s take a look at some of the ways that AI is currently working to help students learn better while at the same time helping teachers too:

Automation of Tasks and Grading

In a recent survey, teachers reported that they spend 43% of their time actually teaching, which’s less than 50%. A lot of time spent on administration is because of exam preparation and then grading exams. Today, grading of multiple-choice exams is possible using current technology, and this technology is developing so fast that it will soon be able to grade more long answer/written responses.

Websites like ProProfs make it easy to prepare customized exams and quizzes that the platform grades and then submit to you the results saving you a ton of time!

With that time, teachers can spend more time teaching, including spending more time on one on one sessions. So contrary to what many may have been lead to believe, AI helps teachers be better teachers. It does not threaten to replace teachers with automated robots any time soon.

Access to Education 24/7

Ever been to a website only to be greeted by a little person (sometimes an animal) in the bottom right-hand corner of your screen, just eagerly sitting there awaiting your every query? Well, that is what is known as a “chatbot.” And while these bots cannot answer every question you may have, they can certainly answer a lot of them!

Well, that technology is now being used in Education. What normally happens as a student is that you are doing readings or homework at home, and you have a question or two that just hasn’t been answered so far in your readings. You may circle it or underline it or create some way for you to remember to ask the teacher about your question when you are in class next. The good news is that students can get a lot of important questions answered by the chatbot, which leaves more time for the teacher to teach and have one-on-one sessions with students.

Smart Content and Personalization

Students learn in a variety of different ways, and AI can recognize those different ways and adapt. When we hear the term “Smart Content” we are referring to the way AI can take digital guides of textbooks, video lectures and lessons, and other digital content and turn it into a smart interface and smart content that can organize the material to be taught into bite-sized segments that a student will be able to process. The AI then looks to see how students respond to content and which parts of lectures they are having trouble learning.

Companies like Carnegie Learning take and compile data to create profiles of students that allow teachers to see their strengths and weaknesses and look at all students together and come up with more and better engaging content.

Also, companies like Netex allow teachers and professors to manage all of their digital content in one place, break the material down, make content recommendations, and allow for skills mapping and more targeted microlearning. Companies like Content Technologies and Carnegie have been studying how to deliver content, exams, and feedback all together as one and how to identify gaps in knowledge and create re-directions to other related content.

AI as an Assistant to Teachers. Not a Replacement

If we had to sum up everything here, it’s that teachers still occupy a prominent role in education, and AI should be seen as a tool that allows teachers to spend more time teaching and less time on grading exams, creating and curating content, and taking care of other related administrative tasks.

Feel that you need help to deal with your Assignments? Ask Studybay for Help With Homework! Their talented experts provide writing services, online tutoring for students and they are always here to help.

Have you ever binge-watched a Netflix show or a slate of YouTube videos?

Then you know exactly how powerful curiosity is. And how frighteningly well our brain reacts to open loops.

Curiosity helps draw your viewers into your video or your readers into your article.

But how do you create curiosity?

Here are five simple, but not obvious, “curiosity levers.” They were included in a research paper on curiosity in 1994.

Let’s leverage the power of curiosity:

1) Ask a curiosity-inducing question

One example is: “Do you want to know a scientifically proven mind-trick to force your readers to finish your article?” 

Every author would want to know that.

2) Start a sequence of events, but don’t finish it right away

When Game of Thrones was airing, it was impossible to avoid “what will happen next” conversations with friends and coworkers throughout the week.

That’s the goal: Make people come back to watch the next episode and the next one after that.

3) Do something unexpected

A lot of Facebook advertisers do this in their video ads. They insert a short frame of an awkward image at the beginning of the video to make the user stop scrolling, and watch the rest. That’s why they’re often called “scroll stoppers.”

4) Fuel their FOMO (fear of missing out) by implying you have the information they don’t

Phrase your headline and your introduction in a way that introduces your readers to the topic, while also signaling that you know something they don’t.

5) Insinuate that they used to know something that they’ve forgotten

This is extremely effective because it stimulates their adversity to loss.

“You had precious information in your hand but you lost it.” It almost feels like you lost money, and now you can get it back.

You can use curiosity in different ways. In your headline to entice people to read the rest of the page. In the first paragraph of your sales page. At the beginning of your video ads to hook the viewers.

In your email sequence to make them open your subsequent messages.

Curiosity is a powerful way to sell

But the challenge nowadays is finding something new that stimulates people, because marketers have abused it for years.

Keeping your users safe on the internet should be the top priority for every online business owner. Still, unless you work in internet security, you probably won’t know the difference between SSL and TLS nor why the distinction is so important. Let us explain.

With the amount of data passing around the internet these days, encryption has become an important buzzword in the industry. It refers to methods in which webmasters can protect the data generated by their users daily from those who would like to capture it and use it for nefarious means.

The History of SSL

However, this has been something keen web security experts have been working on since basically the dawn of the internet. SSL, or Secure Sockets Layer, and TLS, or Transport Layer Security, are known as cryptographic protocols that provide authentication and data encryption and decryption between servers and users.

The first version of SSL was created around 25 years ago in 1995, and it was incredibly flawed even back then. Version 1.0, developed by Netscape, was never officially released because it was so buggy, and there were so many security flaws. SSL 2.0 did get an official release and became more widely used, but, in truth, it wasn’t a whole lot better than the unreleased first version.

A year later, in 1996, SSL 3.0 was launched and this time it was still a buggy, an unsecured mess that led a team of developers at Consensus Development to decide enough was enough and have a crack at it themselves.

The Arrival of TLS

They came up with TLS. It should be noted that it was not a significant upgrade. The developers even stated, “The differences between this protocol and SSL 3.0 are not dramatic, but they are significant enough that TLS 1.0 and SSL 3.0 do not interoperate.”

We are now on TLS 1.3, which was created in 2018 and is a significant upgrade on everything that has come before it. Major global technology companies like Microsoft, Google, and Apple are all pushing it to become the standard security protocol used online.

Should You Use Security Layers

The simple answer is yes because security layers are no longer optional, and every business online is adopting one or the other. It’s of paramount importance in the e-commerce industry on sites like Amazon, because people’s banking and credit card information needs to be protected.

Even sites in the entertainment industry have taken a big step in recent years, with the likes of Netflix adopting TLS to protect user privacy. It can even be seen in the iGaming industry, where online cricket betting sites like bet365 have encryption that protects the information and transactions carried out in the casino.

And, for all the reasons mentioned above, you should sit down with your webmaster about disabling SSL 2.0 and 3.0, and while you are at it, TLS 1.0 and TLS 1.1 as well. Not only are they not nearly as safe because the bad guys figured them out ages ago, but most web browsers will also display a padlock or other security warning to the user unless the older encryption protocols have been disabled.

Security Protocols Are Not Certificates

Before you start culling all of your SSL certificates, it is crucial to mention at this point that you shouldn’t because an SSL certificate is not the same as the SSL 2.0 encryption protocol. In the simplest terms, protocols are a handshake agreement between a website and the user’s browser about which security cypher suite to use to encrypt the data. The older protocols are dangerous because the handshake can be interrupted or faked to allow third party access to the encrypted data.

Traditionally an SSL handshake uses a port to make the connection, whereas TLS connects via a protocol. Early versions of the handshake required several back-and-forth trips between the client and the server to authenticate, which produced latency and the myth that security protocols slow down a website. This has got better and better over time to the point that TLS 3.0 completes the handshake in a single trip, dramatically increasing the speed of connection and data security.

Ultimately, there isn’t a lot of difference between SSL and TLS in terms of concept and technology, and many people use the terms interchangeably with the layman. But, if you are serious about protecting your users’ data, it’s essential to know the difference and make sure your website is prepared.