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Have you ever considered the accessibility of your website?

15% to 20% of the population of the United States have difficulties reading. That’s a lot of people. 

But accessibility doesn’t get as much attention as it probably should. In this article, we’ve compiled 10 tips to make your website more accessible.

10 rules to make your website more accessible

1) The site should be accessible via keyboard, without using a mouse. This is easy to test – just try to navigate through your website without using your mouse.

2) Images should have proper alt text so that screen readers can understand the message conveyed by the image.

3) Use unique, specific hyperlinked text. An example will display the idea better:

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4) Make sure your text has enough contrast. Keep your font size big enough to read, and use a background color that’s readable. This is helpful for everyone, not just people with difficulties reading. Generally, using dark black font on a white background works best.

Sans serif font is also easier for reading online than serif. Roboto is a good choice for websites. (Editor’s note: This website is written in Roboto.)

5) Use headers for structuring your content:

• Use <h1> for the primary title of the page.
• Use headings to indicate and organize your content structure.
• Do not skip heading levels, so don’t go from <h1> to <h3> unless your post is shorter.

6) Use labels in your form inputs instead of placeholders. Placeholders are hard to read, and they disappear when users start typing. It’s preferable not to use them.

7) Avoid absolute units for text size, such as specifying text size using pixels. Use relative sizes, because they enable you to scale depending on other content and screen size.

8) Only use tables for tabular data.

9) Use ARIA attributes when necessary. These are a set of elements to add to your HTML code to make your website more accessible.

10) Be aware of Web Content Accessibility Guidelines. These are accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium.

“Clubhouse downloads are falling off a cliff, Business Insider reported shortly after the apps popular launch in 2021.

In April 2021, the app was downloaded only 900k times, down from February’s peak of 9.6 million.

Is there a reason people aren’t as interested in Clubhouse? More importantly, is all the hype actually worth it?

Is it marketing? User experience?

Let’s take a look.

Status and scarcity

The invite-only access makes people value the experience and feel more important. When you add the scarcity of invites to this, you get the perfect mix to draw people into your world.

But what happens once you’re in?

Ask without first delivering value

As soon as you sign up, Clubhouse asks you to invite more people.

While this boosts growth, it can backfire as the user hasn’t yet tasted the Clubhouse experience yet. People just don’t know if it’s worth inviting people yet.

Ask again

When you log in, Clubhouse asks you to follow 25 people. This makes sense as it keeps the user active.

For instance, Facebook found that if a user added 7 friends in 10 days, they were much more likely to continue to use Facebook.

Twitter, Quora, and others have similar practices.

Although it might be too early to ask the user to take action without delivering value first, all major social networks do this, so it means it works.

No onboarding instructions

Drop-in audio chats are a new thing for people. Before entering a room, they might fear that they’ll interrupt the ongoing discussion. Or that they’ll have to contribute to the conversation when they aren’t ready or willing.

This could stop them from joining, and Clubhouse should address these objections.

Hard to catch up with the conversation

When you jump into Clubhouse, you have no context about the topic they’re talking about, and what led them there. The app should have some features showing the current topic of the conversation, and what led them here.

Hard to find relevant content

When you land on YouTube, you’ll be served with relevant content for you from their huge library of videos. This is impossible on Clubhouse though, since the rooms are live and not archived.

The solution could be to keep the conversation accessible for 24 hours (or longer). So, you preserve the fear of missing out effect while giving the chance for everyone to get value while keeping a good relationship with the app.

Robinhood was all over the headlines during the GameStop story in early 2021.

Yet, in 2020, the app already had 13 million users. Their pre-launch waitlist was the catalyst behind their growth.

It was 2013. Robinhood hadn’t even launched their app, yet their waitlist was already at one million users. That’s incredible to have that much buzz without having a viable product.

How’d they do it?

The Breakdown

Building FOMO in the pre-launch

They leveraged their fan base to invite potential users to gain invite-only access to the private beta. (Similar to how Gmail started on an invite-only basis.)

The waitlist itself created a sense of exclusivity, which naturally people want to be a part of. With the traditionally high commissions in the brokerage industry, especially if you’re trading frequently, free trades sound enticing.

It also got a big break by getting the attention of HackerNews, making the waitlist grow even more.

Pain-free sign-up

To capture this FOMO, Robinhood made the signup process extremely easy – they just asked for an email.

The design of the landing page (the top image within this article) was very intuitive. It didn’t have much copy or jargon.

Just one powerful hook:

“The world’s $0 commission stock brokerage. Stop paying $10 for every trade.”

Gamification of the referral system

The waitlist principle was first come, first served. Users, after entering the email on the sign-up page, were sent to a thank you page where they could see their spot in the line.

Yet, they were given the chance of gaining a higher position by referring Robinhood to their friends: “The more friends that join, the sooner you will get access.”

And they also made it easy to refer a friend.

This strategy gave Robinhood the initial boost to generate 13 million users and gain a $20 billion valuation in the process.

This framework is easily applicable, and not just for the pre-launch of a new business. It even works if you manage an e-commerce store and you’re about to launch a new product or a new line.

1. Create a waitlist.
2. Tell your audience that items are limited and people on the waitlist will have priority access. You can pump up the FOMO even more by saying that the first people on the list will also have access to a discount or another bonus.
3. Gamify the experience with a referral system similar to the one used by Robinhood. The more referrals, the more chances of getting the bonus.
4. Watch the sales roll in.

Casino games you play online use advanced technology designed to provide you with the most immersive experience possible. Here’s how it all works.

Casino Games & The Incredible Tech Behind Them

Online casino sites operate thanks to powerful software technology. This software is crucial to the casino’s operations because it is the essential element that makes it possible to enjoy casinos online. Playing casino games is impossible without credible, reliable, and responsive software tech that entertains clients.

Casino software includes numerous technology systems that serve a dual purpose. The first role of these systems is to facilitate and integrate the latest industry standards and innovations. The second role is to ensure content attractability and fairness of play for the numerous clients that frequent online casinos. As a result, games in a casino require complex technology, which we’ll inspect in more detail below.

Types of Software For Casino Games

When it comes to providing a comprehensive and overall stellar casino experience to clients, online operators accomplish this feat with various software types. Looking at the foundation of these gaming experiences reveals three most common varieties:

• Downloadable online games software
• Flash or “no download” software
• Mobile casino software.

The first option is something most seasoned punters associate with the early onset of online casinos. Back in the day, downloading software or games used to be mandatory before one could play. This method continues to persist today and is generally available at less-renowned operators, in less developed markets, and those that cannot afford to offer cutting-edge software solutions.

Flash software is a gaming solution that does not require users to download anything. In other words, this option lets players enjoy their casino games simply by accessing the operator via browser. A reliable internet connection is the only thing you need to play this way and is the most widespread gaming solution today.

As the word implies, mobile casino software includes apps that players can use to enjoy online casino gaming on their smartphones or tablets. Depending on the type of smartphone or mobile device you use, you can usually download these apps directly from the Google Play or Apple app stores.

Besides a stable connection, there are no additional requirements for using mobile software. There is an additional benefit to this method in that you can use the apps or also visit the casino’s mobile-optimized site by accessing it through a mobile browser. Mobile gaming also lets you enjoy casino games on the go, meaning there are no restrictions in terms of time or location.

Proprietary Gaming Software

You will often see numerous reputable casino games providers who specialize in creating games they license to various casinos. In these cases, the developers license the use of their software to operators and act as the respective casinos’ official providers. When observing things from the casino’s perspective, acquiring casino games and reputable, reliable software is usually cheaper this way.

The RNG (Random Number Generator) is a critical component in developing games for online casinos. Casino software is an advanced piece of technology, but it would be impossible to build such a widespread online industry without RNGs.

These programs make sure that online casino games’ results and number sequences are entirely random and do not follow any predictable patterns. The result of using RNGs is that no one can predict or manipulate the outcome of any online casino game for any purpose or at any time.

Secure & Reliable Financial Transactions

Enjoying casino games online is well and fine, but casino gaming includes making deposits and withdrawing winnings. Since the entire industry exists and operates using the internet, cashless transactions are also necessary.

As a result, most online casino platforms utilize reliable payment service providers like PayPal, Skrill, and Neteller. These and numerous other e-Wallets are usually available in most online operators. Simultaneously, players’ banking and personal information is safe under the watchful eye of SSL encryption protocols. Such high-level protection serves as a safety guarantee and a unique selling point to attract more new players.

Online Casino Security Technology

Cyberspace is always vulnerable to outside attacks no matter how sophisticated the protection one uses. Software developers that specialize in casino gaming are aware of these risks. These companies invest enormous funds and effort to ensure online casino gaming features top-of-the-range in cybersecurity.

On the other hand, casinos also understand the importance of reassuring clients of their safety. Consequently, all of the top casino operators regularly subject their security systems to external audits to discover weak points they need to improve. Simultaneously, casinos also spread awareness on cybercriminals’ methods of stealing personal and banking information with all of their customers.

Online Casino Games & Data Resources

Casino operators process and store enormous amounts of data from several sources that causes high costs. The reason for collecting this data is to improve player experience down the line. Another benefit of this process is improving the interaction and long-term relationship between gamblers and the casino team.

Bettering online casino content over time depends on two things. On the one hand, the relationship and trust between the casino and its players hangs on the interaction between the two. On the other hand, the technology that makes everything work smoothly is just as crucial. This technology involves everything from infrastructure and servers to hardware and software. There must be cohesion and synergy between the two to ensure long-term results.

Final Thoughts

Online casinos have a lot on their plate even without having to deal with faulty technology, buggy software, and unresponsive websites. Regardless, these operators persist in ensuring a high-quality, immersive, and exciting experience for their clients.

When it comes to online casinos’ success, technology is a crucial factor without which no operator could succeed. As a result, the online gambling sector depends on the latest technological advancements and innovations to thrive.

Online casino gaming can be stimulating and rewarding, especially when considering the enormous potential for monetary gains. However, ensuring the reliability of that potential, and basing it on sheer luck, is at the hands of technical achievements and not the human factor. Remember that casino games come in countless different forms, but that you decide which games to play and how. Good luck!

Considering the modern arch of history and how technology has evolved in the last 50 years, we have seen rapid growth in AI technologies that are increasingly becoming part of our daily routines/activities oftentimes without us even knowing it, or at least consciously knowing it at the time.

Current Applications of AI

Let’s take a look at marketing; for instance: AI will study the different leads/potential customers you may have, and it will design and customize the content that they see on any given business’s website. AI can even write little news stories or other bits of content on any given website that will keep users engaged.

Media Outlets like Bloomberg, The Associated Press, and the Washington post have used AI many times to generate shorts media bursts to go on their websites without involving a human being. For example, AI was used effectively during the last Olympics to produce small news stories about different sports that are all going on simultaneously, saving some of the news networks the expense of having a human reporter at every single live event.

We’ve talked about automated and customized content for users and businesses. Now, AI utilization varies from sector to sector; some industries rely more heavily on automation and the utilization of AI while others do not.

The Role of AI in Education

So with that in mind, let’s ask the question, “what role does AI play in education?” When it comes to the adoption of AI, education as an industry has been slow to adopt various AI tools that are out there today, and teachers also still play a vital role in educating young people. AI (at least for right now) does not have a collection of fancy robots that replace teachers and teach children.

Rather, AI has been used in Education as an assistant, who helps to free up time for teachers to teach instead of spending so much time grading and doing administrative tasks. So let’s take a look at some of the ways that AI is currently working to help students learn better while at the same time helping teachers too:

Automation of Tasks and Grading

In a recent survey, teachers reported that they spend 43% of their time actually teaching, which’s less than 50%. A lot of time spent on administration is because of exam preparation and then grading exams. Today, grading of multiple-choice exams is possible using current technology, and this technology is developing so fast that it will soon be able to grade more long answer/written responses.

Websites like ProProfs make it easy to prepare customized exams and quizzes that the platform grades and then submit to you the results saving you a ton of time!

With that time, teachers can spend more time teaching, including spending more time on one on one sessions. So contrary to what many may have been lead to believe, AI helps teachers be better teachers. It does not threaten to replace teachers with automated robots any time soon.

Access to Education 24/7

Ever been to a website only to be greeted by a little person (sometimes an animal) in the bottom right-hand corner of your screen, just eagerly sitting there awaiting your every query? Well, that is what is known as a “chatbot.” And while these bots cannot answer every question you may have, they can certainly answer a lot of them!

Well, that technology is now being used in Education. What normally happens as a student is that you are doing readings or homework at home, and you have a question or two that just hasn’t been answered so far in your readings. You may circle it or underline it or create some way for you to remember to ask the teacher about your question when you are in class next. The good news is that students can get a lot of important questions answered by the chatbot, which leaves more time for the teacher to teach and have one-on-one sessions with students.

Smart Content and Personalization

Students learn in a variety of different ways, and AI can recognize those different ways and adapt. When we hear the term “Smart Content” we are referring to the way AI can take digital guides of textbooks, video lectures and lessons, and other digital content and turn it into a smart interface and smart content that can organize the material to be taught into bite-sized segments that a student will be able to process. The AI then looks to see how students respond to content and which parts of lectures they are having trouble learning.

Companies like Carnegie Learning take and compile data to create profiles of students that allow teachers to see their strengths and weaknesses and look at all students together and come up with more and better engaging content.

Also, companies like Netex allow teachers and professors to manage all of their digital content in one place, break the material down, make content recommendations, and allow for skills mapping and more targeted microlearning. Companies like Content Technologies and Carnegie have been studying how to deliver content, exams, and feedback all together as one and how to identify gaps in knowledge and create re-directions to other related content.

AI as an Assistant to Teachers. Not a Replacement

If we had to sum up everything here, it’s that teachers still occupy a prominent role in education, and AI should be seen as a tool that allows teachers to spend more time teaching and less time on grading exams, creating and curating content, and taking care of other related administrative tasks.

Feel that you need help to deal with your Assignments? Ask Studybay for Help With Homework! Their talented experts provide writing services, online tutoring for students and they are always here to help.

Have you ever binge-watched a Netflix show or a slate of YouTube videos?

Then you know exactly how powerful curiosity is. And how frighteningly well our brain reacts to open loops.

Curiosity helps draw your viewers into your video or your readers into your article.

But how do you create curiosity?

Here are five simple, but not obvious, “curiosity levers.” They were included in a research paper on curiosity in 1994.

Let’s leverage the power of curiosity:

1) Ask a curiosity-inducing question

One example is: “Do you want to know a scientifically proven mind-trick to force your readers to finish your article?” 

Every author would want to know that.

2) Start a sequence of events, but don’t finish it right away

When Game of Thrones was airing, it was impossible to avoid “what will happen next” conversations with friends and coworkers throughout the week.

That’s the goal: Make people come back to watch the next episode and the next one after that.

3) Do something unexpected

A lot of Facebook advertisers do this in their video ads. They insert a short frame of an awkward image at the beginning of the video to make the user stop scrolling, and watch the rest. That’s why they’re often called “scroll stoppers.”

4) Fuel their FOMO (fear of missing out) by implying you have the information they don’t

Phrase your headline and your introduction in a way that introduces your readers to the topic, while also signaling that you know something they don’t.

5) Insinuate that they used to know something that they’ve forgotten

This is extremely effective because it stimulates their adversity to loss.

“You had precious information in your hand but you lost it.” It almost feels like you lost money, and now you can get it back.

You can use curiosity in different ways. In your headline to entice people to read the rest of the page. In the first paragraph of your sales page. At the beginning of your video ads to hook the viewers.

In your email sequence to make them open your subsequent messages.

Curiosity is a powerful way to sell

But the challenge nowadays is finding something new that stimulates people, because marketers have abused it for years.

Keeping your users safe on the internet should be the top priority for every online business owner. Still, unless you work in internet security, you probably won’t know the difference between SSL and TLS nor why the distinction is so important. Let us explain.

With the amount of data passing around the internet these days, encryption has become an important buzzword in the industry. It refers to methods in which webmasters can protect the data generated by their users daily from those who would like to capture it and use it for nefarious means.

The History of SSL

However, this has been something keen web security experts have been working on since basically the dawn of the internet. SSL, or Secure Sockets Layer, and TLS, or Transport Layer Security, are known as cryptographic protocols that provide authentication and data encryption and decryption between servers and users.

The first version of SSL was created around 25 years ago in 1995, and it was incredibly flawed even back then. Version 1.0, developed by Netscape, was never officially released because it was so buggy, and there were so many security flaws. SSL 2.0 did get an official release and became more widely used, but, in truth, it wasn’t a whole lot better than the unreleased first version.

A year later, in 1996, SSL 3.0 was launched and this time it was still a buggy, an unsecured mess that led a team of developers at Consensus Development to decide enough was enough and have a crack at it themselves.

The Arrival of TLS

They came up with TLS. It should be noted that it was not a significant upgrade. The developers even stated, “The differences between this protocol and SSL 3.0 are not dramatic, but they are significant enough that TLS 1.0 and SSL 3.0 do not interoperate.”

We are now on TLS 1.3, which was created in 2018 and is a significant upgrade on everything that has come before it. Major global technology companies like Microsoft, Google, and Apple are all pushing it to become the standard security protocol used online.

Should You Use Security Layers

The simple answer is yes because security layers are no longer optional, and every business online is adopting one or the other. It’s of paramount importance in the e-commerce industry on sites like Amazon, because people’s banking and credit card information needs to be protected.

Even sites in the entertainment industry have taken a big step in recent years, with the likes of Netflix adopting TLS to protect user privacy. It can even be seen in the iGaming industry, where online cricket betting sites like bet365 have encryption that protects the information and transactions carried out in the casino.

And, for all the reasons mentioned above, you should sit down with your webmaster about disabling SSL 2.0 and 3.0, and while you are at it, TLS 1.0 and TLS 1.1 as well. Not only are they not nearly as safe because the bad guys figured them out ages ago, but most web browsers will also display a padlock or other security warning to the user unless the older encryption protocols have been disabled.

Security Protocols Are Not Certificates

Before you start culling all of your SSL certificates, it is crucial to mention at this point that you shouldn’t because an SSL certificate is not the same as the SSL 2.0 encryption protocol. In the simplest terms, protocols are a handshake agreement between a website and the user’s browser about which security cypher suite to use to encrypt the data. The older protocols are dangerous because the handshake can be interrupted or faked to allow third party access to the encrypted data.

Traditionally an SSL handshake uses a port to make the connection, whereas TLS connects via a protocol. Early versions of the handshake required several back-and-forth trips between the client and the server to authenticate, which produced latency and the myth that security protocols slow down a website. This has got better and better over time to the point that TLS 3.0 completes the handshake in a single trip, dramatically increasing the speed of connection and data security.

Ultimately, there isn’t a lot of difference between SSL and TLS in terms of concept and technology, and many people use the terms interchangeably with the layman. But, if you are serious about protecting your users’ data, it’s essential to know the difference and make sure your website is prepared.

Thinking of starting a YouTube teaching channel?

Instead of traditional classrooms where you can teach only 20-40 students, YouTube opens up a wide audience that can potentially reach millions.

Along with that goes your income potential.

A Brazilian-Canadian study examined 11,177 videos from 150 different YouTube influencers to determine the characteristics that successful videos share.

First, let’s take a look at the study’s context.

• The analysis focused on videos from influencers in general interest topics such as beauty, food, gaming, kids, and more.
• Some of the channels analyzed are Markiplier (Gaming), The Planet D (Travel), Lilly Singh (Entertainment), and Christen Dominique (Beauty).

These are the main takeaways extracted by Ariyh to boost views, likes, and comments:

• Have an informal tone
• Avoid providing too much information at once
• Use a personal touch in your video
• Be moderately positive, but balance with negative emotions
• Make the video last longer than 10 minutes, but generally less than 20 minutes so viewers will be motivated to watch
• Publish outside of business hours, such as from Monday to Friday after 6 pm

According to the study, videos with these characteristics received more views, likes, and comments, as well as fewer dislikes.

Why does this work?

Because users turn to YouTube to do deeper research compared to Facebook or TikTok. But at the same time, people still want to be entertained, so they’ll stay away from videos that are too information-dense. Striking a middle ground is key.

Infotainment is the right word.

YouTube is also not the only platform where users crave a mix of information and entertainment. In some cases, this study essentially confirms what many content marketers already knew.

A note on ads, affiliate links, and other YouTube monetization techniques

Creators have a few main options for monetization:

• Ads (Google AdSense)
• Affiliate links
• Sponsors
• Selling their own product or service

AdSense is one of the biggest drivers of revenue for YouTube creators. You can monetize with AdSense once you have 1,000 subscribers and 4,000 hours of cumulative watch time.

If your video is at least 8 minutes long, you can place at least one midroll ad.

Consider one midroll ad every 6-8 minutes or so. More often is likely to annoy your viewers.

If your video is 20 minutes long, you can realistically place two, around the 6-minute and 12-minute mark.

Affiliate links are also an option if they are highly relevant to your audience. You can promote products or services within your video or passively within the description.

Sponsorships are another option that can be integrated within the video. All people viewing the video who watch up to that point are at least introduced to it.

Some creators don’t include ads, affiliate links, or sponsors at all, as they have their own business they’re trying to promote (or it simply doesn’t fit what advertisers are looking for).

Selling other people’s products would be less effective for them. It would be disruptive to their viewers or divert their attention.

And if companies are selling ads in your videos, you can be pretty sure they’re making money off it otherwise they wouldn’t continue.

The gaming industry generates about $100 billion annually, which is more than individual sectors of the global economy or even the GDP of some countries. Gamers are an audience that willingly pays for entertainment. This is the reason why so many FinTech companies are looking for ways to enter this market. Today, we invite you to study the key FinTech trends or innovations that take place in the world of iGaming. Let’s begin!

Three Main FinTech Trends that Influence iGaming

Our experts have noted three main areas in which FinTech innovations can be implemented in the best payout online casino: social scoring, biometric payments, and the use of blockchain technologies. Now, let’s consider all these novelties in detail:

1)    Social scoring

In the process of assessing and segmentation of users, the concept of social scoring has been introduced. By providing such a tool to gambling companies, FinTech allows you to expand the user database for identification and work with the client. Thus, the tariff plan for a player from an Indian province who logged into the game via Windows will be different from an American using iOS. The purpose of user profiling and social scoring is to create a safer environment for online businesses, as well as to increase the revenue of gaming companies.

2)    Alternative payment methods based on biometrics

The market is rapidly developing alongside interesting biometric solutions. Identification by a fingerprint is no longer a surprise, but recognizing the retina of the eye or identifying the player’s voice is a completely different level. The user has to blink to confirm that they are a living person, and not a static photo. This is also an element of the game that is of interest to users. Overall, the mobile payments sector is starting to offer an increasing number of substitutes for standard credit cards – a trend that will develop in the long term.

3)    Blockchain technology in bets’ regulation

The introduction of Blockchain technology into gambling has had a significant impact on the industry. Blockchain provides an unprecedented opportunity for online casinos and betting platforms to regulate key transactions using smart contracts.

Random numbers and payouts can be controlled by smart contracts that are completely public and implemented on the Ethereum blockchain. Now players can see everything:

• transactions
• amounts
• bets
• reasons for moving transactions, and
• the mechanism of randomness.

If a casino or lottery tried to interfere with the probabilities, it would be immediately detected by the user. Using cryptocurrencies to operate in the gambling domain has become a popular practice for many payment systems. Blockchain technology is slowly penetrating different areas of our life, so it will change many things forever.

Conclusion

There are many payment systems, but not all of them are suitable for the gaming business. Not every aggregator is ready to adapt its product specifically for this niche. iGaming has increased risks and therefore requires the highest level of security.

Social media platforms are continuously evolving into better places for marketers to grow their reach with potential audiences. One such social media platform is Instagram; it is rapidly expanding with millions of daily active users from the globe.

Moreover, Instagram has also become the top social media content contributor among all in recent years which showcases the users’ engagement on social media platforms. With its vibrant representation of posts and easily accessible features, Instagram is turning into the most addictive social media platform.

Features like Instagram filters, Stories, Reels, IGTV, tagging, increased reach, and many more, allowing ordinary users to create content and upload their articulate work on this platform.

Hence, Instagram is attracting marketers to leverage every possible benefit through Instagram to improve and enhance their marketing.

As websites are the online storefront of brands and businesses through which people come to learn about their products and services, integrating Instagram content on a website can be a great deal for marketers.

Now with the latest technology and tools, it will be possible for brands and marketers to easily integrate fascinating and interesting content on their websites.

One major way to use and place Instagram content on your website is through embedding Instagram Widget.

But why would you embed Instagram Widget on your website? So here below we are discussing the 7 reasons to embed Instagram posts or widgets on your brand or business website by telling you its benefits for your business.

So let’s get started with learning why one should embed Instagram feeds on their website.

7 Compelling Reasons to Embed Instagram Widgets on Website

1. Bring More Traffic on Your Website

Linking your website with colorful and attractive Instagram posts will increase the word-of-mouth marketing of your website. Are you wondering how? When people find unique content, it will entice them to share it with their friends and family so that they also experience such a novel style of content representation.

Moreover, Instagram feeds easily attract the attention of users, it lays an impressive image of your website on your users which helps in building confidence in users to share your website with more and more people.

2. Boost Your Website Awareness

The next advantage website owners gain by embedding Instagram Widget is that it will expand the exposure with a large audience. Again wondering how? In the above point, we discussed it will increase the traffic, which in turn results in expanding the awareness of your website with a wide audience.

Without making extra efforts, simply embedding Instagram Widget will help you increase the brand awareness of your website with a wider audience.

3. Enhance Social Presence

Instagram Widget consists of Instagram posts like images, videos, text, etc. which is social media content. Applying this social content-filled Instagram Widget on your website educates visitors about the social presence of your website.

Website visitors come to know about your Instagram handle who never acquainted with your Instagram account on application. They can check the type of content you upload on your social handle which in turn increases the likeness of people to connect with your Instagram account. 

4. Increase User Engagement

Who doesn’t want their users to engage on their website? But it is also a challenge to website owners to increase their users’ engagement. As Instagram Widget is attractive, interesting, and consists of social media content, it is compelling enough for users to stay engaged with your website content.

Moreover, Instagram Widget is vibrant with a combination of multiple contents like images and videos, which easily increase the engagement of users on your website.

5. Build Social Proof of Your Website

Another challenge with businesses and brands in online marketing is how to earn customer trust. In answer to this, user-generated content or customer-created content like reviews, testimonials, or social posts is what you needed to build customer trust with your brand.

Embedding Instagram Widget incorporating user-generated content, Instagram influencers content, etc. will offer social proof of your website to the audience and build a trustworthy image of your brand.

6. Improves Customers’ Experience On Website

Many website owners spend tons of money, time, and effort to create such website design that improves the customer experience on their website.

Infographics, enhanced UX designs, and creative graphics are what every website owner focuses their efforts on in order to enhance their customer or user experience with their website.

However, as Instagram Widget is vibrant, contains quality images, lively, and trustworthy, it also generates a story to your customers that render many benefits at the same time: better customer experience, customer trust, and one-on-one relationship with your brand.

7. Enhance Appearance of Your Website

As Instagram Widget unintentionally contains colorful images, videos, and other types of content, it helps increase the appearance of your website.

You can eloquently design Instagram Widget according to the marketing needs, you can use a creative layout and add background styles that are effective to grab the attention.

Hence, embedding Instagram Widget adds unique features and functionality to your website, increasing the appearance as well as look and feel of your website.

Wrapping Up!

Reasons are endless to embed Instagram Widget on your website, but these above-mentioned reasons are the topmost benefits that you can retrieve after embedding Instagram Widget on your website.

In bonus, if you are adding Instagram Widget on your business website, these reasons will cumulatively benefit in increasing the conversion rate on your website.

This means more sales and revenue with a high return on investment. So what are you waiting for? Start embedding these creative, impressive, engaging, and converting Instagram widgets on your website.

Beginning Of A Career In Microsoft 365

Microsoft 365 is a subscription service that provides users with the traditional Microsoft Office productivity applications in a cloud environment, thus incorporating the ease and advanced features of a cloud platform.

Core Applications Include;

• Word
• Excel
• PowerPoint
• Outlook
• OneNote
• OneDrive
• Teams

From home to a small office or a large enterprise, Microsoft productivity applications are used everywhere.

For those of the users and professionals who want to get acquainted with this great platform, Microsoft has introduced the Microsoft 365 Certified: Fundamentals certification which can be earned with a single exam: MS-900. If you are looking for the necessary training resources required to pass MS-900 Marks4Sure is the place where you can get all the training material required for sure success in the exam: MS-900 at an affordable price. Marks4Sure provides unique braindumps with a money-back guarantee for success in the exam: MS-900. Marks4Sure training material for the exam: MS-900 PDF + Testing Engine which ensure you a success in the exam: MS-900. With the right training material earning a certification like Microsoft 365 Certified: Fundamentals isn’t a difficult task.

Following is an overview of the certification, the exam, and the course content.

Microsoft 365 Certified: Fundamentals

Required exam: MS-900: Microsoft 365 Fundamentals

Job role: Business User, Administrator

Exam MS-900: Microsoft 365 Fundamentals

Languages: English, Japanese, Spanish, German, Chinese (Simplified), French, Korean

Prove that you understand cloud concepts; core Microsoft 365 services and concepts; security, compliance, privacy, and trust in Microsoft 365; and Microsoft 365 pricing and support.

Part of the requirements for Microsoft 365 Certified: Fundamentals

Related exams: none 

Skills measurement

Describe cloud concepts (10-15%)

Describe the different types of cloud services available

• describe Microsoft’s IaaS, and PaaS offerings
• describe where Microsoft Azure and Dynamics 365 fit in to the Microsoft ecosystem
• cloud-based productivity solutions

Describe the benefits of and considerations for using a cloud service instead of onpremises services

• describe public, private, and hybrid scenarios
• identify scenarios when usage of cloud-based services is more beneficial than onpremises services
• compare costs of cloud-based services with on-premises services
• identify factors that drive organizations to move to the cloud

Describe Core Microsoft 365 Services and Concepts (30-35%)

Identify core Microsoft 365 capabilities

• productivity and teamwork (IM and chat, online meetings, email and calendaring, Office
• productivity apps, file storage and sharing, intranet and team sites, enterprise social,
• accessibility)
• business management (simplified management, business process automation,
• extensibility, business voice and phone systems, forms and workflow management,
• business intelligence, work management, customer scheduling and booking, mileage
• tracking and reporting)
• security and compliance (identity and access management, information protection and
• governance, threat protection, security management, insider risk management,
• compliance management, discover and respond)
• describe the capabilities of the Microsoft 365 Admin center and Microsoft 365 user
• portal

Describe options for deploying and supporting Windows and Office

• describe the deployment and release models for Windows-as-a-Service (WaaS) including
• deployment rings
• describe the capabilities of Windows Virtual Desktop (WVD) and when it makes sense to
• implement WVD
• identify deployment and servicing methods for Office 365 ProPlus
• Describe analytics capabilities in Microsoft 365
• describe capabilities of Workplace Analytics and MyAnalytics
• describe the reports available in the Microsoft 365 Admin center and other admin
• centers
• Describe Microsoft 365 collaboration solutions
• explain how collaboration solutions in Microsoft 365 can drive personal and
• organizational productivity
• describe the capabilities for extending Office and Microsoft Teams with Power Platform
• and third-party apps and services

Explain Security, Compliance, Privacy, and Trust in Microsoft 365 (30-35%)

Explain zero-trust security principles for Microsoft 365

• identify key components that need to be protected within an organization’s cloud and
• on-premises infrastructure
• describe key security pillars of protection, including identity, documents, network, and
• devices

Explain unified endpoint management concepts

• explain device and application management
• describe bring you own device (BYOD), and application and device management
• explain the value of the Microsoft Endpoint Manager (MEM) including Microsoft Intune
• and System Center

Explain identity and access management concepts

• describe concepts of cloud identity, on-premises identity, and hybrid identity
• describe the purpose and value of implementing multi-factor authentication (MFA)
• describe the purpose and value of conditional access

Explain Threat Protection in Microsoft 365

• identify how Microsoft 365 services address the most common current threats
• describe the concepts of Cloud App Security

Describe the Service Trust portal, Security center, and Compliance Manager

identify differences between the Service Trust portal, Security center, and Compliance

• Manager
• explain the trust relationship between Microsoft and service locations
• describe data protection options including data segregation
• describe how compliance scores are generated and how they can be used
• describe scenarios where knowing the compliance score benefits an organization
• describe the value and capabilities of the Service Trust portal
• explain insider risk management capabilities in the compliance score
• identify eDiscovery use cases and scenarios
• explain why privacy matters to Microsoft
• demonstrate the Security Center and Secure Score benefits and capabilities

Describe information protection and governance solutions

• explain information protection and governance
• identify the types of sensitivity labels and when to use each type

Describe Microsoft 365 Pricing and Support (20-25%)

Plan, predict, and compare pricing

• describe the Cloud Solution Provider (CSP) pricing model for Windows and Microsoft
• cloud services
• explain available billing and bill management options including billing frequency and
• methods of payment
• optimize costs based on licensing options
• Identify licensing options available in Microsoft 365
• describe the available licensing and management options for Microsoft 365
• describe additional capabilities available when a customer purchases Azure Active
• Directory P1, Azure Active Directory P2, and Azure AD Basic

Describe the service lifecycle in Microsoft 365

• describe private, public preview, and General Availability (GA) options
• describe the correlation between lifecycle options and pricing
• describe use cases and capabilities for the Microsoft 365 Roadmap portal

Describe support offerings for Microsoft 365 services

• describe how to create a support request for Microsoft 365 services
• describe service level agreements (SLAs) concepts, use cases for SLAs, SLA tiers, roles,
• and responsibilities
• determine service health status by using the Microsoft 365 dashboard or the tenant
• dashboard
• describe how organizations can communicate with Microsoft by using UserVoice
• https://www.marks4sure.com/MS-900-exam.html

Conclusion

If you want to know about Microsoft 365 Platform as a user or want to begin a career in the same, Microsoft 365 Certified: Fundamentals is the best point, to begin with. You can earn this fundamental certification through success in the exam: MS-900 Microsoft 365 Fundamentals.