Facebook is banning ad accounts left and right.
Most of the time, it’s for no particular reason. Sometimes advertisers are guilty of doing things that make it more likely for them to get banned.
And while many guidelines are generally known, it’s the nuances that can stop a campaign from going live.
Here are a few tips to avoid getting banned on Facebook.
Facebook Page Quality
Make sure to periodically check your Facebook Page Quality.
Also, mind that even organic posts must respect Facebook community guidelines in order to keep the quality healthy.
This is perhaps one of the most common issues for disapprovals.
There are different factors that Facebook considers when judging the quality of your ad, such as relevance to the target audience, information accuracy, image quality, and text-to-image ratio, among others.
Incorrect ad format or goal
Mismatching one of these two variables will create a poor user experience and lead to disappointing campaign results.
And in the worst scenario, Facebook might misinterpret it as you trying to game the system.
Landing Page quality
If your landing page has a high bounce rate, that will not only result in wasted budget, but you even risk impacting the targeting.
You can use Facebook’s Sharing Debugger to see how Facebook will perceive your content and fix any issues which the tool flags.
Make sure your payment information is updated.
Restricted or prohibited topics
Most violations here occur due to incidental circumstances or unforeseen nuances.
For example, if a hotel has a cigar lounge, it’s not the hotel or the ad that’s the problem, but the cigar lounge mentioned on the site could be causing problems.
How to avoid ‘automatic bans’
If you are banned or want alternative accounts just in case, using a VPN could help you do this. This enables you to protect your IP and identity.
If Facebook banned your account and you simply try to sign-up for another one, it may not be effective.