Best AI Writing Assistants [2021]

Artificial intelligence copywriting is doing more and more for businesses as these tools improve. As such, AI writing assistants are a booming trend in the direct-to-consumer AI space.

All content creators feel constrained by the amount of content they can reasonably create. Don’t you wish you could write 10 articles a day instead of struggling to get through just one or two?

This is where AI writing assistants might come in.

The AI NLP market is estimated to be worth $15 billion. And is forecasted to reach over $42 billion by 2026 (CAGR of 21.5%).

And over 60 consumer-facing projects already use GPT-3 technology. 

Also, it’s important to note that an AI copywriter isn’t going to be able to do everything for you perfectly. AI writing is simply a tool to help make copywriters more productive.

Here are a few examples of trending AI-powered copywriting tools:

Jarvis

Jarvis is a diverse AI writer tool that enables you to write content for your blog (SEO), social media, ads, emails, and more.

For copywriters, there are solutions such as a Content Improver and a Document Editor that lets the AI write content for you based on inputs you feed in. Like all AI applications, the better the inputs, the better the outputs.

It can even create answers to Quora questions (and do so in an intelligent way) and other niche applications.

How much does Jarvis cost?

The starter plan is $29/month.

Its ‘Boss Mode’ plan that includes unlimited access is $119/month if going month-to-month, or $100/month for the year if billed all at once ($1,200).

Copy.ai

Copy.ai is a tool for generating marketing copy using GPT-3. It’s currently the most popular tool on the market. 

Specifically, Copy.ai uses an autoregressive language model developed by OpenAI to provide unique website copy.

The startup got over 30,000 sign-ups within two months of its October 2020 launch.

Copy.ai hit $157,000 MRR in July 2021 (up from $25,000 in December 2020).

How much does Copy.ai cost?

If you’re looking for a free AI writing tool, Copy.ai is currently free for seven days.

If you believe it’s good for your needs, you can lock yourself in for $420/year (billed monthly at $35/month) or $49/month for month-to-month subscriptions.

Writesonic

Writesonic is a versatile AI tool, helping you generate landing pages to ad copy to longer-form articles that can help you rank well with SEO.

Writesonic will take a few lines of description and provide multiple samples for you to choose from.

Flowrite

Turns sequences of words into ready-to-use text.

Like Copy.ai, it relies heavily on GPT-3.

Copysmith

AI copywriting tool with a focus on marketing use cases (like title tags and product descriptions).

Wordtune

AI-powered writing tool that helps with word choice, tone of voice, and other editing tasks.

Persado

Persado is an enterprise solution and is currently being used by JPMorgan Chase.

It has reported consistently better click-through rates (CTRs) than human-produced ad copy, sometimes up to 450% higher.

OthersideAI

OthersideAI is used for email. The GPT-3 powered app automatically converts bullet point summaries into professional emails in the user’s writing style.


Limitations to AI copywriting tools

Remember that these tools are just machines. You only get out of them what you put in.

Essentially they take human-created content and mix it up to produce something new.

In other words, these tools are still not anywhere near what a human can do.

AI copywriting might be okay when it comes to bulk projects, if you need something truly original and something that’ll set a personal touch, it might not be a good solution for a long time.

You’ll also need to proofread what AI copywriting assistants spit out to make sure it’s grammatically accurate and otherwise makes sense.

They’re a tool, but certainly not a substitute to human content creation.

Conclusion

AI copywriting assistants are an exciting technology for a digital marketer or a busy copywriter.

AI copywriting tools can help you scale your content creation and achieve your business goals in ways that otherwise wouldn’t be possible.

You would need to hire a large team that you couldn’t afford, and increasing your productivity can only go so far.

These tools are easy to learn and fun to use and are increasingly producing natural copy.

But every AI copywriting tool is slightly different.

And at the same time, you might believe that AI writing software isn’t there yet technologically and choose to wait until they’re sophisticated enough to be worth the investment.

Accordingly, it’s best to check out a free trial or two before you commit to a purchase.

This way, you’ll get a sense of how the tools work and if they’re right for your needs and overall business strategy.

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