How To Make The Most Out Of Business Events

Throwing a business event is easier said than done, especially when it comes to organizing a memorable one. Whether it’s a small business or a large corporation responsible, there are challenges that come with these events. 

In order to overcome them successfully, this guide will help ensure any business has all the information they need to put on a great event.

The challenges of running a corporate event

What are some of the challenges of a corporate event? According to TravelPerk, 88% of companies are planning more events and team gatherings in 2024 and beyond. There is a need for business events to happen, so let’s look at some of the challenges that are faced.

Overspending or not having enough funds

Overspending can occur in any business and when it comes to events, it’s like a wedding, organizers can often be swayed with spending more and more money. Having a budget in place is going to help avoid this from happening. After all, business events aren’t worth getting into debt over.

A lack of facilities and technology support

Failure to provide fully-functional tech for presentations to a lack of powerful WIFI, can all diminish the quality of the event itself. When it comes to business events, it’s important that everything is sourced successfully and that it all contributes to a great customer/client experience to all those that attend. 

Time management and schedule

The schedule of an event, whether it’s an all-day event, an evening one or something that takes place over a number of days, are all important for the experience attendees have. This requires good time management and a schedule that makes sense for the time available.

Be sure to have everyone needed on board to ensure the schedule and time management goes accordingly.

Marketing the event

Marketing the event is often where businesses go wrong. Whether that’s not marketing it enough or marketing it to the wrong audience, if it’s not done properly, then no one is going to attend.

Spending all that money on the event, for it to be unattended, is a waste of money for the business.

Six tips for creating the best business event this year

How does a business get the most out of their business event this year? There are plenty of ways to help ensure a business event goes to plan, even if it’s the first one that’s been thrown by the business in question. Here are six tips that will help a business event go well.

#1 Explore venue options and consider budget.

Firstly, take a look at the venue options and compare this with the budget that’s available. For some businesses, the budget for the event may be minimal and for others, it could cost a fortune to put on.

Depending on the funds available, the opportunity for sponsors to get involved or sharing the cost with other companies, take a look at the budget and only explore venues that are going to cater to the budget available.

#2 Schedule the day accordingly.

The schedule of the day is important because whether it’s a short evening event or one that takes place of two or three days, having structure is critical. Without a schedule, how can attendees know what is expected?

It’s particularly important for those that are throwing conference events. Attendees will want to know what’s going on in advance so that they can plan their day accordingly. Make sure that the structure and schedule is in place ahead of time. It’ll make a massive difference to the feel and smooth-running of the day or days the event is held over.

#3 Source the right technology.

Technology is key because if there’s a lack of supplies or quality in place, attendees of the event will likely have a less favorable experience. From securing rent satellite internet for outdoor events to making sure professional sound engineers have been hired for the duration of the event.

With technology, it’s become a much more essential part of any business event, which is why the quality of it, needs to be there!

#4 Create a fantastic marketing campaign.

Marketing is part and parcel of any business promotion nowadays, whether it’s promoting content on the website’s blog page to advertising social media posts through paid ads.

For a business event to be successful, a good marketing campaign is required, otherwise, everything can easily go wrong and no one turns up. By having a good marketing campaign in place, it will make the business even more of a success.

Try to find where the attendees are likely to be when conducting marketing campaigns. Finding out the target audience for these events is important, as well as advertising on the right platforms, like LinkedIn or specific networking sites.

#5 Bring together everyone for networking opportunities.

With any business event, it’s a chance to encourage attendees and employees to network. Networking opportunities are standard for most business events because all businesses want to collaborate and find ways to be more successful.

During the event itself, make time in the schedule for a networking opportunity or two. It could be evening drinks at the end of the day or ‘speed networking’ that works similarly to speed dating. It’s something that will add to the experience of the attendees and as a business, it may be that more work is acquired as a result. 

#6 Assess the results and use the information for future events.

The business event itself is likely to have gone swimmingly but how effective has it really been? Sure attendees at the time may have seemingly enjoyed themselves but the results from the event might not quite correlate in the same manner.

Assess the results that have come from the business event and where possible, gather information from the attendees themselves. Being able to access this data can make future business events an even better success.

Make business events a success this year

With these tips, any business throwing an event this year and beyond, is likely to have much success from it.

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