Here are some quick and sweet lessons for copywriting as it pertains to startup websites.
Start with an action verb and talk directly to your persona
Tax credits for growing startups → Get $50,000 back from the IRS in 20 minutes
Turn your feature sections into narratives
- Find your audience’s problem.
- Expand the problem and show real-life scenarios.
- Explain how your product or service fixes the problem.
Show users how easy it is to get started by handling objections
- “Join our Beta. It’s free.”
- “No credit card required.”
- “Cancel anytime.”
Be specific about the value users get by clicking forward
Replace the generic with the specific:
- “Get started” → “Sign up now to automate Excel”
- “Join us” → “Start learning”