Creating a viral Twitter thread is possible, even with few subscribers. We lay out 15 steps below:
1. Find a great idea. You can take inspiration from old tweets, by connecting content from other creators or asking your audience.
2. The thread must answer one specific question.
3. Create an outline. Most threads fail because they’re not well organized. Write down the question to answer. Create bullets for each point. And, pick a format to utilize.
4. Lay out your thread format. There are three main options: NCE (Name, context, example), step-by-step walkthroughs, and story mode.
5. Find examples to back up your ideas. You can use the Twitter Advanced Search for tweets, Reddit, or your swipe file.
6. Batch different sections together to create longer tweets.
7. Add helpful images. Don’t add images just for the sake of it. Instead, add visuals that illustrate your idea and give it further context.
8. The first tweet of the thread is your hook. If it’s not good, nobody will read the rest. A great first tweet draws attention, stirs up emotion, includes numbers, and sells benefits.
9. Write a final CTA tweet. Thank your community, ask them to follow you, or retweet your thread. And if you want to get more retweets, run a giveaway.
10. Triple check for typos and readability and put all your content into your thread scheduler.
11. Schedule the thread for the evening because threads need time to capture momentum. But test different times of the day.
12. Share the thread with 3-5 relevant people: Don’t pressure them on retweeting the thread. Just ask them what they think about it.
13. Engage with comments as soon as possible to gain momentum and send positive signals to the algorithm.
14. After 3 hours, retweet the first tweet of the thread. Then, in the morning (if you shared it in the evening), undo the retweet, and retweet it again.
15. 24 hours after posting, ask yourself what went well, what didn’t, how many retweets you got, and if the hook was good enough. If you don’t track your results, it’s hard to improve your game.
How do you go viral without followers?
Distribution is important. If you don’t have fans and popular hashtags don’t pick it up, how will it get read?
You’ll need to find ways to get distribution. If you have thousands of engaged followers it’s easy to get some traction.
Without them, you’ll need something to “seed” your thread to help it go viral.
Your thread may be well-researched and great, but the Twitter algorithm rewards engagement, which requires initial eyeballs.
Here’s how to find a solution to this problem:
a) Find people you enjoy discussing ideas with.
b) Share your Twitter threads with them.
c) Don’t ask for just likes. Ask for feedback. Retweets are great, especially if they have an audience. Comments are more valuable engagement than likes. It’s more difficult to comment than it is to click the heart button.
Your goal is not just vanity metrics, but to refine your skill of writing great threads.