How to Flip a SaaS Business [8 Actionable Steps]

How to Flip a SaaS Business [8 Actionable Steps]

If you’re considering buying and flipping a SaaS business, we’ve outlined several steps below to help you accomplish a successful flip.

1) Go to any app store and find a category you’re interested in

Whatever has demand is viable.

2) Sort the apps by worst reviews.

And focus on the ones that have negative reviews due to poor or non-existent customer service.

Throw out any app with less than 100 reviews, apps that don’t charge, scams, or broken ones.

3) Reach out to the owners and negotiate a deal

They’ll likely be desperate because their business isn’t doing well, so you’ll have more leverage in the negotiation.

4) Analyze the market and the competitors

Find missing features and what could be improved.

Then, once you have a deal, start surveying customers on missing features and what can be improved.

Hire a developer and start improving the app. (Or do it on your own if that’s your thing.)

5) Offer outstanding customer service from the first moment

And do it yourself. This will give a glance of what customers need.

Reply fast, even if it means working on weekends or late in the day.

6) Invest in SEO

Take care of both the technical and content side.

Putting two pieces of content every week should help get the ball rolling and add up to 100 lines in the water over the course of a year.

7) Review your pricing and analyze your competitors

And look for areas where you can offer more value and raise your prices.

8) Once you improve your churn rate and the app is growing…

…get a valuation of it on online business marketplaces.

We have a list of the best places to sell a business or find the value of a digital property located here.


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