Music promotion is now much easier than it used to be in the past. There are varieties of promotional channels that could help artists get famous. Artists could employ conventional and unconventional methods to get their music to the ears of all and sundry. Music platforms like Spotify are good marketing and promotional channels that could make an artist go viral. They can increase their popularity by using Spotify promotion services.
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Music streaming services
Streaming is one of the main contributors to the music industry’s revenue worldwide. It accounts for about 50% of the revenue of the sector. This means that the number of people who stream music is high. Investing in music streaming platforms is a must-do activity for artists in this modern period. This article will outline ways to help music artists gain popularity on Spotify.
Tricks to promoting music on Spotify
Investing heavily in Spotify promotions is one of the proven ways to go viral. Interestingly, Spotify has some artist-friendly features to cater to the needs of artists. Here are some tips to help artists get popular on Spotify
Become a Spotify user
The first step to benefitting from the great services of Spotify is to get on the platform. Spotify has above 195 million subscribers, according to Statista. The platform also boasts more than 400 million listeners every month. Artists can also be exposed to this wealth of audience when they get their music on the app. Uploading songs on Spotify comes with a small cost, but it is nothing compared to the benefits they will gain.
Using Social Media
Becoming a Spotify user does not guarantee automatic publicity. It is vital to employ other media for promotion to ensure satisfactory results. Social media platforms are a good place for artists to let people know about their music. Growing awareness about their songs on social media redirects listeners to Spotify. This increases the reach of artists on Spotify.
Making use of Spotify Playlists
Playlists are very vital to music promotion on Spotify. A piece of music is just as popular as the playlist it is on. Artists need to reach out to Spotify playlist curators and pitch to them. Pitching will help facilitate the inclusion of their songs on playlists. Artists can also curate their playlists. This helps them improve interaction with fans and popularity. Featuring on playlists means more audience and more popularity.
Get in touch with bloggers and journalists
As mentioned earlier, music promotion requires different methods and strategies. One vital strategy is getting across to influential music bloggers and journalists. It is difficult for artists to pitch their songs directly to listeners without using a platform. Getting bloggers and journalists with large audiences to do that will increase their reach and improve their Spotify audience.
An increase in media coverage translates to more virality and popularity.
There is no doubt about the potency of Spotify to increase the reach and popularity of music artists. However, only a few artists know about the methods and tricks required to give them the popularity they need. The tips shared in this post will be of immense benefit to them.
