Guestographics: The Most Underrated Way to Gain Backlinks?

Guestographics are one strategy to gain backlinks and improve your positioning in the SERPs. 

Guestographics are simply guest infographics. They are the result of a collaboration with another brand. Their content will be enhanced by your infographic design.

Why should you create a guestographic?

You can easily build backlinks for certain types of pages, such as surveys, blog posts, or interviews.

But what about pages that require unique or specialized anchor text? Like a landing page?

It gets difficult. Even in this case, offering to design a guestographic can help you get more positive responses.

Why? Everyone loves visuals. They’re easy to skim. In the content-rich online space, visuals are more effective at engaging users.

Original research and visuals are a killer combo in marketing.

6 steps to improve SEO with guestographics

1) Find the right content

A huge post with multiple subheaders is hard to condense in an infographic. Simple list articles tend to do better.

Head over to your favorite SEO tool and look for posts like “10 tips for”. Or be more specific: “10 tips for content marketing”.

2) Pick websites based on your personas

You must create guestographics starting from content that is relevant to your audience.

3) Make sure the content has relevant keywords to your website

To signal authority to Google, you should acquire backlinks from pages that contain keywords related to your brand.

4) Creating the guestographic pitch

Once you have a list of content pieces that would benefit from a guestographic, it’s time to reach out to content editors.

5) Design a memorable infographic

To make your job easier, get an outline of the content you’re going to link to. Try to get the following from the content editor:

  • Primary headers
  • Bullet points
  • Preferred colors
  • Brand colors and fonts
  • Brand logo
  • Call to action (CTA)

6) Promote the content

The client’s site will promote the guestographic. But you should promote it as well. Share the client’s post on social media and every other platform you can. This is a chance to create another outreach campaign.

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