How Instagram Ranks Its Search Results

Do not underestimate the power of the search box on social media sites.

Facebook has over 2 billion (yes, with a B) searches per day for posts. Instagram hasn’t released official stats yet, but it’s probably in the hundreds of millions. Even LinkedIn has wide and gaining traction.

How do you tap into that massive amount of organic search traffic?

Instagram just published a blog post explaining how their search algorithm works.

The ranking factors are:

  • Your text (what you search for)
  • Your activity (who you follow and interact with), and
  • The overall popularity of the results (likes, shares, clicks, etc.)

How to appear first in the search results, according to Instagram

  • Use a relevant handle and a profile name. Search results are matched by the text a user types. If you sell phone cases, mention “phone cases” in your name or handle.
  • Add relevant keywords and locations in your bio. If you sell locally in Las Vegas, Nevada, put your location as Las Vegas. If you sell cars, include a few vehicle models in your bio.
  • Use relevant hashtags and keywords in your captions. Instagram recommends putting hashtags and keywords in the caption, not the comments.

If this advice reminds you of SEO in the early 2000s, you are not alone. Few search engines are as sophisticated as Google’s. That’s what the specialize in after all.

Things were simple back then, and they worked. Accordingly, give these suggestions a shot.

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