The Top 5 Lead Magnets for Your Business

There are countless options but here are 5 of our favorites (and most effective) lead magnets.

Table of Contents

Teaser content

Look at WSJ or NYT for an example (if you lack a subscription and can’t see their content).

It’s great because the visitor has high intent, and you already started providing them with something useful with the teaser paragraph.

This makes them more likely to subscribe.

The classic makes our top 5.

Whether it’s a report, a guide, or a white paper, an ebook is still a good lead magnet.

What’s most important here is a title with a powerful hook.

Whether a template is for design, for a content calendar, a P&L sheet, you have so many options in so many verticals.

These are common in financial niches, such as personal finance and budgeting.

It works because you provide a time-saving solution with a few clicks.

Templates are an excellent way to save the time of your leads and help keep them organized.

Think of it like an ebook but adjusted in a video format.

Video has exploded in popularity and YouTube is now the second-most popular search engine after Google.

Put the content behind a form and you have yourself a great lead magnet.

Provide a newsletter that scratches a certain itch, clearly state how you help subscribers, then deliver on that statement.

We like this format because it creates stronger engagement with your subscribers than other options.

If you provide great value, they’ll open your emails over and over again.