If you build it, creators will come… right? That’s what Mark Zuckerberg seems to think.
Because Meta is bringing more options to marketers and the creators they work with…
What’s going on with Facebook and Influencer Marketing
Mark Zuckerberg announced Meta is going to make it easier for “creators to make money.”
By that he means:
New free tools that can help creators make money
New tools include subscriber-only Facebook Groups for paying subscribers, monetized Reels and live streams, and more.
More creators are getting access to existing tools like Reels and Facebook Stars
Instagram is testing a space where creators can get discovered by brands and get paid for their content. Sounds a bit like TikTok’s Creator Marketplace, doesn’t it?
Yep, you read that right. Instagram is expanding its NFT test to more creators around the world.
That’s nice: On top of that, Facebook plans to keep revenue sharing in its pockets until 2024, so creators will get more money.
Maybe we’ll see first-party data from Meta on how a profile performs in terms of engagement, reach, and so on.
Why we care
User-generated content (UGC) and influencer campaigns are some of the most effective campaigns out there right now.
Meta’s updates give you more options for finding creators who can help your brand reach customers, which is helpful.