We’ve all seen how all platforms copy features from each other, but that doesn’t actually make them the same. Each social media platform has its niche and this appeals to different kinds of people and brands.
As a result, who or what is most popular on each of these platforms is dependent on the features of the platform.
TikTok reigns supreme for individual creators
It doesn’t surprise us, we’ve even seen how some of the best brands out there hire a creator to run their TikTok accounts.
TikTok is most known for individual personalities becoming very popular given the easy organic reach that is possible (unlike Facebook and others).
YouTube is dominated by music and entertainment
While many of us go there for tutorials, most of the biggest channels are corporations from the music and entertainment industry.
But just because YouTube is so big, it doesn’t mean individual creators don’t have a place.
Some individual creators have amassed huge followings and have built great businesses because of it.
Facebook is the place where brands get the most likes
This one is strange for us. In all our analysis, most brands have very little organic reach.
The fact that brands tend to have a big following makes us think this has to do with Facebook’s age and recommendations.
In other words, FB encourages you to like brands to discover your interests.
Instagram is for celebrities
Or those who want to show a “celebrity lifestyle.”
Anything to do with fashion, lifestyle, or anything visual is great for Instagram given its picture-first focus.
Twitter, where politicians appear in the top 50
From our own experience, Twitter feels less defined than the other platforms in that sense.
You can do great for B2B sales, you can post memes, or you can be a politician that has good organic reach and a sizable following.
Twitter can be great for finding experts and following their feeds.
Snapchat is popular among celebrities and entertainers
Snapchat is similar to Instagram where celebrities like Kylie Jenner, Kim Kardashian, and Ariana Grande tend to be the most followed accounts.
Many, however, just use Snapchat as a way to chat with friends and take fun pictures.