Pinterest launched a new ad format called ‘slideshow for collections.’
How the ad format works
Pinterest will pull products from your catalog and automatically create a collection ad.
When users click on the ad, they’ll see a “Shop this collection” pop-up that looks like a slideshow, hence the term “slideshow for collection.” Get it?
Why Pinterest came up with this ad format
Because Pinterest users “are actively considering and browsing more than one product at a time, leading to bigger baskets,” according to the firm.
Pinterest shoppers have 85 percent bigger baskets than shoppers on other platforms and they spend twice as much per month, per Pinterest’s blog post.
Additionally…
…the company released a feature called “merchant details” which lets you showcase your values (“eco-friendly”, “responsibly sourced”, etc.) on your Pinterest profile.
Pinterest is also testing “Idea Ads with paid partnerships,” where a creator will make an Idea Pin and tag a business.
From there, the business can promote the Idea Pin as an Idea Ad.
For now, the “Idea Ads” feature is being tested with select advertisers… but the others are not, and are available to everyone.
So go out there and get your hands dirty.
