Social media and search go together like bread and butter. Each platform is a trove of keywords waiting to be discovered.
The average user spends an incredible 3 hours per day on social media.
As such, these platforms have loads of information about:
- what we do
- what we like
- what we buy, and
- what type of content we consume
That spells “goldmine” for keyword data research.
If you’re not sure how to start panning through these platforms, we’ll give you a brief overview of how to go through all the data to find profitable search queries to target.
Let’s take a look:
This social network has probably amassed the most information about our daily lives. Its targeting options allow you to capitalize on your audience’s location, age, interest, relationship status, and so on. Use them.
Facebook Groups are useful as well
Get keyword ideas by looking for popular topics in your industry groups.
If you’re active on Twitter, its explore section can be a treasure trove of content ideas and long-tail keywords.
Look for topics under the “For you” and “Trending” sections. These are the topics that people in your industry are talking about.
Search for a relevant term and see what other hashtags are being used by the posts that come up.
You’ll get tons of long-tail and related key terms to use for content creation.
Alternatively, you can also use the autocomplete feature.
Again, use the autocomplete feature in the search bar. Type a relevant term and see what YouTube suggests.
When you type a search term related to your vertical on Pinterest, it will return tons of related content.
This can save you an enormous amount of time when coming up with ideas.
If you’re in the B2B market or target high-level decision-makers, LinkedIn should become your new home.
The key here is to listen to what influencers are saying. Search a keyword, select people, and review all activity in the last 90 days.
From here you can pull hashtags, content, and even groups they interact with.
Use social listening tools
Some examples include Awario and Mention.
You can use these tools to identify the most popular topics on social media and save yourself some time.
We know. At the outset this can seem kinda counterintuitive.
But, as you can see here, social networks can be a 24-karat source for your next batch of keywords.