A Step-By-Step Guide To Selling An Online Course

Selling an online course can be a daunting task. It is difficult to determine your market and your course’s viability. The process itself is not easy, especially if you are a beginner. 

This guide will help you understand how to sell an online course and will provide tips on optimizing your course, creating buzz around it, and ultimately building your following.

Assess Your Course’s Potential

When you’re selling your online course, the first thing you need to do is assess your course’s potential.

The first step is to think about how people might use it. What problems do they have that this course could help solve? Are there any other courses out there that address these same issues?

If you sell an online course, you need to know what kind of people will buy it. So ask your target audience (and ensure you have a good idea of their demographics).

Next, think about how the course will help them solve their problems. As the author/creator of the course, it’s crucial for you to articulate how it will help them improve their lives or businesses.

Create a Compelling Outline

The second step to selling your online course is to create a clear outline. The course outline should include the following:

  1. A description of the course content and how it will help your users. This can be broken down into chapters or sections of content.
  2. Who the course is aimed at, and what they are expected to learn.
  3. What skills will they gain from the course (and how can they apply them in their lives)?
  4. Why it’s worth their time and money (or why they should invest in your product or service).

Create a Targeted Offer

When selling a course, you’ll want to ensure that your offer is targeted enough to be relevant to your audience.

For example, if you’re selling a course on how to build a website, you might create an offer that says: “Learn how to build a website in three easy steps.”

You don’t want to say, “learn how to build a website,” and expect people to buy it because they want that information. You need to offer something more specific than that — like “learn how to build your e-commerce store” or “learn how to create an online course.”

When deciding what type of offer you should create for each course, think about who would benefit from it and what kind of reward (or motivation) they would get from learning these tips.

Determine Your Pricing Strategy

Once you have a clear outline and targeted offer, it’s time to develop your pricing strategy. Pricing can be tricky, but there are a few things that you’ll want to keep in mind when setting your price:

Your course’s value. What does the course cost compared to other courses on the same topic? Is it worth someone’s time and money? How much work will they need to take the course (e.g., studying materials)?

Your audience. Who is your target market? Are they people who are looking for information on this topic? Do they have the financial ability to invest in a course?

Your competition. How much does your competitor charge for their course? Is it worth paying more for a better product or service?

Once you’ve determined your pricing strategy, you’ll need to create an offer that meets all of the above criteria.

Promote the Course Before and After the Launch

The best way to promote your course is to have a marketing strategy that consists of the following:

It promoted the course before its launch. This can be done through email marketing, social media, and paid advertising.

It enables the course after launch. This can be done through email marketing, social media, and paid advertising.

You should also ensure a solid landing page for people who land on your course page when they first visit it. You should include all of the information people need to know about how to sign up for your course (including pricing information).


Creating and launching a course can be an exciting and daunting task. By following the tips in this article, you’ll be able to overcome any obstacles that might get in your way. Also, you can use tools like Thinkific  to help you create your course content and track its progress.

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