There’s no denying that 2020 proved to be a challenging year for many businesses worldwide. However, the start of a new year is the perfect opportunity to start fresh.
Technology is constantly evolving every day, and any business owner should be ready to adapt to the times. In 2021, take what you learned the previous year and apply it to your business today.
If you don’t know where to start, don’t worry. Here are 4 must-have tech tools that will help you improve your business.
1. Google Trends and Google Alerts
As a business owner, you want to stay ahead of the competition and become an expert on industry trends as they emerge. Knowing the next big thing is difficult when there are numerous resources on the internet. Use Google Trends and Google Alerts to guarantee you remain informed of trends that could significantly impact your business.
Google Trends allows you to search for any topic or term imaginable. For example, property insurance news will show you the interest in the term over time and related queries. The page also gives you access to daily trending searches and provides you with the option to subscribe.
Additionally, Google Alerts will notify you of new results, web pages, articles, blogs, and scientific research that match your desired search term. Each tool is good on its own, but together they are mighty and deserve your attention. Leverage both to stay at the forefront of your industry.
2. A Robust CRM
As a business owner, you know the importance of a CRM, also known as customer relationship management. CRM software helps you effectively manage engagement with customers, leads, and prospects all in one place.
Tracking engagement is crucial to your business because it allows you to see which contacts need more attention and guarantees no client, lead, or prospect falls through the cracks. Important things to look for when choosing a CRM are:
- Integrations: Your CRM should be able to seamlessly integrate with email, business proposal software, and analytic applications
- Customization: CRM’s are essentially your guide to your customers. Ideally, your CRM ensures you know your customer like the back of your hand by allowing you to add custom entry fields
- Easy Tracking: When you open your CRM, you should easily see all the interactions you currently have with customers
Additionally, a CRM stores vital data, such as name, title, email address, and company. It can also let you know where contacts are coming from.
For instance, if they were a customer referral or if you met them at a trade show, it’ll show up on the contact card. Don’t lose sight of these valuable sales and marketing essentials.
3. Website Analytics Software
Your website is a goldmine of data simply waiting to be discovered. Website analytics is a tech tool that helps you track the interactions on your site.
Users from all sorts of industries are visiting your website every day; where they’re visiting from, why they’re there, and how much time they spent on the pages of your site are all valuable pieces of information. Leverage this data to the fullest to help you to:
- Determine what site pages need maintenance to gain more attention
- Understand who is visiting your site to create customer personas
- Optimize your site to ensure the most frequently used devices are considered
- Identify search terms that are leading to your site and incorporate them into your marketing strategy
There’s so much information your website can tell you, and website analytics is the key to unlocking it all.
4. Email Marketing Tools
Email marketing is essential to promoting and growing your business. That said, it’s not something you want to take on manually because it’s a time-consuming and tedious process. By using email marketing software, you can easily track emails sent and gain insight on statistics, such as open rate, who unsubscribed, and much more.
Automating emails is also a great way to plan your content ahead of time. Additionally, you can send emails based on certain triggers, including a customer response or when they haven’t replied in a week.
As a business owner, you have a lot on your plate. Use technology to your advantage and leverage these 4 tech tools to help you improve your business in the new year!