Instagram has more than a billion users. Instagram marketing is a crucial part of most social media marketing strategies. The user demographic is young, and the average time spent on the app has skyrocketed since coronavirus took over the world.
When it was first launched, it was all about photos, but not anymore. Videos are now more popular than photos. They have higher engagement rates than photos. Editing videos is not an easy task, but there are some tools out there that make it easier for you to create videos for Instagram. Here are 11 free and paid tools for editing Instagram videos:
Boomerang from Instagram
Boomerang is fun, easy-to-use, and creative. All you have to do is capture bursts of 10 images, and it makes them into a GIF or a short video. You can add filters, music, text, and stickers over the ‘Boomerang’ than you create. The GIF or short video can then be easily uploaded from the app itself. This app is suited to influencers, and it is limited in what it can do. Available as an app on Android and iOS.
Promo is the go-to video editor if you want to make high quality, professional-looking edits on your videos. Its subscription cost of $49 is seriously worth it. You get a huge library of licensed songs, video clips and templates with the subscription. This is a solid alternative to professional video editing applications. What’s more, you can easily work on it without a degree and experience. Promo can be used from their website.
Inshot is the most popular video editing tool out there. It gives you the option of cutting, trimming, and splitting the video. There are a lot of filters available to enhance the look of the video. You can then select the frame size according to where you want to post it. Inshot allows you to easily add text and stickers to your videos. You can also use the slow-motion and fast-motion options.
With the free version, your video will always have the “InShot” logo in the frame. The premium version will get rid of the logo and give you more video editing features $2.99 a month. Available on Android, iOS, and Windows.
This easy-to-use app has the unique feature of converting your vertical videos into horizontal ones. On Instagram videos and IGTV, horizontal videos look more professional and stand out. The videos will have a ‘Horizon’ watermark in the free version. There are 8 filters available to give your videos that punch. The premium version costs 1$ a month and unlocks some additional features. This app is available both on Android and iOS.
Magisto is a unique video editing tool. It’s AI tool analyzes the video and suggests customizations, and enhancements make your videos connect with people. It gives you different options to edit the video, depending on the style you want. You can incorporate pictures, clips, and music to your videos. Magisto is a stunning video editor. It has three subscription options, the premium plan costs $4.99 a month, the professional plan $9.99 a month, and the business plan $34.99 a month.
Formerly known as Replay before it was bought by GoPro, Quik is a free and sleek video editor. All you have to do is add your video, and it gives you 26 editing themes for the video. You can then add text, emojis, and music to the video. This app has a simple interface and lets you edit videos in a jiffy. Quik does not try to do much; it is awesome with limited features. Quik is on the play store as well as the Apple store.
You probably have heard of this app from your artsy friend who does photography. VSCO is not only a good photo editor, but it is also a great video editor. The video editor costs $19.99 a year. It gives you access to several presets and tools to ameliorate the look of your videos. VSCO has a good library of educational content to teach you how to edit your videos better. All in all, it is a great video editor for Instagram. VSCO is there on Android and iOS.
This app doesn’t have the annoying watermarks that are etched by other video editors on the market. It doesn’t limit the length of the video. You can chop some scenes, move scenes around, and add colour adjustments to your video. You can add themes, text, pictures, and music to your videos. You can speed up or slow down the video. There is a lot you can do with this free app making it a great overall package. Filmora is available on its website, Android, and iOS.
Spice up your videos with special effects, graphics, and text with this free to use the iOS app. Add emojis, stickers, and posters in your videos to make them amusing. The live tile feature lets you make animated captions for your videos, enabled by the voice recognition ability of Siri. You can add music from your phone or Apple Music to your videos. This app is limited in its functionality, but it does what it does very well.
Hyperlapse has been around for years. It stabilizes your videos, making tripods unnecessary. It is more suitable when you want to create a behind-the-scenes video or a DIY video. You can speed up your how-to videos, stabilize them, and post them on Instagram directly from the app. It is also used by several top brands, including Mountain Dew and Taco Bell. Hyperlapse is available on Windows and Mac.
InVideo has more than 30 million registered users. It is a cloud-based video editing tool that lets multiple people edit the same footage. InVideo has licensed music you can add to your videos. You can speed up or slow down your videos. With this app, you can make a video of a house for real estate marketing. It has unique features like green screens. The special thing about InVideo is that it can be simple and sophisticated at the same time. It is simple to use with specific controls available if you wish to use them. The basic plan is free and has many features. The premium plans run from $10 a month to $30 a month.
With the help of this guide, choose which video editor works for you, and get playing!