Zero Draft – How to Produce Better Content

Ever heard of a “Zero Draft”?

It’s a tactic that bestselling author Fonda Lee sometimes uses when she’s got a bad case of writer’s block.

How a Zero Draft works

You build momentum by writing “complete drivel.”

Instead of starting with award-winning writing, Fonda says the characters in her Zero Drafts feel like puppets walking around a cardboard stage.

In other words, you write the bare bones of your content—the critical levers that keep the story moving from one place to the next.

What makes a Zero Draft special?

We’ve all heard advice to “write bad first drafts.”

But the Zero Draft isn’t just a bad first draft—it’s a glorified outline, the simmered-down recipe for writing something good.

Zero Draft example

Say you’re writing a blog post for a brand.

Instead of writing a bad 1,500 word first draft, try writing a 500-word Zero Draft: just the pieces you need to keep things moving, the key points of information, and leave gaps you can fill in later.

You can do the same thing when writing copy for landing pages, emails, or almost anything else.

Why Zero Draft works

Zero Drafts help you overcome writers’ block and write subsequent drafts more quickly.

And, unlike a full-length, terrible first draft, Zero Drafts are easily digestible, sometimes bullet-point-style documents that provide instructions for writing better work.

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