3 Top Google Ads Metrics to Look at Your Competition

Keep this handy the next time your CMO asks how your pay-per-click (PPC) campaigns stack up against your competitors

Google Ads contains competitive metrics you can use to identify:

  • Who your real competitors are.
  • How aggressive they are.
  • Causes for fluctuation in your own data.

Here’s how to use three metrics to understand and improve your Google Ads performance.

Let the competition begin…

1 – Search Outranking Share

This metric shows you which domains are outranking ads and at which frequency.

This is extremely useful for identifying “hidden” competitors or discovering whether a particular brand is selling their product through affiliates.

2 – Search Overlap Rate

This tells you how often a specific brand or domain appears next to you on the search engine results page (SERP).

This metric is helpful for getting a sense of the brands your customers see when they search for your keywords.

3 – Position Above Rate

This metric reveals how often a competitor’s ad is shown above yours when they’re together.

It also tells you when you’re bidding against each other for the same keywords.

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