Each day there are new tech advances and new trends to be aware of.
If you don’t want to be left behind, here are trends that have been growing and will become more popular.
So, if you’re looking for any of the following:
- Top advertising trends 2022
- Top e-commerce advertising trends
- Top digital advertising trends
- What will be trending in 2022
This article is for you.
Here are some of them:
1) Google Responsive search ads
When creating responsive search ads (often abbreviated RSAs), you can upload up to 15 headlines and 4 descriptions.
Google will then run a test to understand which combination works best and will optimize it for you.
RSAs help you save time and money in testing while also reaching more potential customers. This is why this is the biggest PPC trend of 2022.
2) The disruption of third-party data, and the explosion of first-party data
We don’t have to reiterate the fate of cookies, which are being phased out. The solution, however, is gathering first-party data since they allow for better targeting of your prospects.
3) PPC automation
PPC automation is also considered one of the bigger trends out there. And it will continue to have a bigger and larger role in helping advertisers.
To take advantage of this, you should:
- Find the best bidding strategy for various objectives.
- Set bids to get whatever the number of transformations could reasonably be expected at a set objective CPA.
- Upgrade CPC by searching for ad bids that are bound to produce conversions.
- Cut out low-performing ads and focus on the ones giving you the best outcomes.
4) Voice search continues to get more popular
Here are some interesting stats about voice search that you should know:
- More than half of consumers will be using voice search for shopping purposes in 2022.
- Voice Commerce sales will reach $40 billion in 2022.
- Voice-based ad revenues are expected to reach $20 billion in 2022.
Looking at these stats, considering voice search campaigns is only a logical next step.
5) More targeted ad messaging
With somewhat less reliable forms of data on the rise, it’s more important now than ever for you to really understand your audience.
The right message can bring your prospect closer to your product than specific targeting strategies.
For example, what do seniors, less affluent consumers, and mobile gamers have in common?
They’re all audience segments you’re probably not targeting enough (or targeting in the wrong way):
Male teens aren’t the only ones who enjoy video games
New types of gamers emerged during the pandemics.
Seniors playing word search games on their smartphones are one such new type of gamer.
Also, 65% of US females between 10 and 65 now play mobile games.
Advertisers don’t personalize their ads enough for less affluent consumers
Less than one-fifth of less affluent consumers felt they’ve received personalized ads, according to one study.
Here’s one additional stat for thought: Low-income consumers spend up to 40% of their budget on luxury items.
Combine this with personalization and you have yourself an opportunity.
60 is the new 40
People over 55 control nearly 70 percent of US wealth.
91 percent of active adults have a smartphone, and 70 percent use it on a daily basis.
Our grandmas and grandpas aren’t what they used to be.2022 brings us an opportunity to rethink things, and one of the things worth rethinking is the segment of people you’re (under)targeting.