Category: Marketing

Wise (fka TransferWise), the fintech company offering multi-currency accounts, is one of the strongest players in the SEO game. They get around 7 million organic

Each day there are new tech advances and new trends to be aware of. And with new technology comes new advertising trends and strategies. That

If you want to do well in digital marketing, you have to know the type of valuable skill sets that companies need and want in

‘Buy now pay later’ is now a massive market. Massive as in trillions, not billions. For reference, the entire US GDP is about $25 trillion

Here’s an under-appreciated concept for early-stage startups: Market-language fit. Market-language fit involves showing your customers exactly what they’re looking for. When you really hit on

The best advertising minds have been debating how to write headlines for centuries. (The first print ad was written back in the 1400s and written

What performs better – Instagram Reels Ads or TikTok Ads. Which gives you the best bang for your buck in terms of revenue versus expenses?

Below is a framework to test e-commerce product demand in an inexpensive and quick way. Product and niche selection 1) Is your product part of a

If you can make affiliate marketing work for your business, then the sky’s the limit. You have an army of people working on your customer

Below is a set of copywriting formulas you can use to command attention with less hassle, limited brain farts, increase your efficiency and productivity, and

In this article, we’re sharing 6 quick copywriting fixes to get you more conversions from your ads and sales page, and in general, create more

The more people open your emails or newsletter, the more sales you get. That’s what makes subject lines so important. People mostly read “headlines.” If

Reputation management is often seen as fighting or reducing negative content. However, it’s more helpful to approach your brand reputation with a different perspective. Negative