There are lots of backlink tactics:
- Buying backlinks
- Reaching out to the publishers that are linking to your competitors and try to steal the link
- Identifying broken backlinks and reaching out to the site owner to replace them with your own
As a brief set of examples…
Do these backlink tactics work?
Yes, sometimes. But they’re not the best.
Instead, you can try one of these three backlink tactics, listed from lowest to highest investment.
Let’s take a look.
Table of Contents
#1 Stats compilation
Here you compile stats for the category you’re in.
Why is this good for backlinks?
- It’s a useful piece of content for writers and journalists so they will link to it spontaneously.
- There’s usually search volume for these kinds of posts and the competition is not too high at the moment.
- Easy to make: If you have the resources, it’s easy to compile the stats.
The downside: These keywords will become more and more competitive.
#2 Create a report
That goes about uncovering data and findings that appeal to an audience.
You can use your proprietary data, surveys with large sample sizes, or a combo of already existing data sets.
The success of these reports usually depends on the story you can tell with the data.
Why is this good for backlinks?
- Journalists link to these reports because people want to read the data.
- Snowball effect: Once a few journalists link to it, visibility skyrockets and more and more writers will link to your piece.
#3 Create a free tool
Such as:
- Mortgage calculators
- Salary calculators
- A backlink checker
- A portfolio or asset allocation backtester
These are all examples.
Why is this good for backlinks?
Your target audience will find these tools indispensable.
Plus, they can be a starting step to turn them into paying users from a premium version of the free tool.
If your tool is truly helpful and you can find cases to show to writers, they’ll link to it.
After all, they’re serving their audience better.
The downside to these backlink tactics?
Creating the tool might require a big investment.
Building backlinks isn’t easy, but that shouldn’t stop you from pursuing one or more of these strategies.
More backlink tactics
These videos provide some great advice on how to get backlinks:
Link Building: How to Get POWERFUL Backlinks
