Forget the longwindedness, let’s quick-fire some fast and easy digital PR and content marketing tips:
1) ‘How to’ content…
2) Keep relevancy in mind when thinking about links
Zero relevance = zero link equity.
If your content topic is irrelevant to your client, then any links that come in are more or less useless and won’t pass any equity.
If you’re a home and garden blog, you probably don’t want links from a site that specializes in casinos, gaming, or technology.
3) Awareness content is more important than conversion content
Put more effort into awareness content rather than bottom-of-the-funnel content.
4) Everybody wants links
Although, non-linking coverage is counted as implied links or inferred links by Google, which means they will pass some authority.
This means they should be reported on.
So even though things like… “TME.net reported such-and-such”… with no link from an external site won’t seemingly do anything from an SEO perspective, there is still some inferred equity value in that.
Well, we don’t know precisely even though SEO professionals are trying to find out. It’s largely believed to be a new feature and still evolving in terms of how Google takes it into account.
5) Keep an eye on social media to improve your brand positioning in the SERP
Trending on TikTok often leads to an increase in Google searches.
6) Publish a blog or guide…
…that adds depth to reactive or expert insights.
These posts are more likely to gain a link from other websites.
7) Join relevant Facebook groups
You can find relevant stories on Facebook for your next post.
8) Clients want to know the ROI of their SEO investment
You can work this out by finding out the search volume for the keywords, then what percentage of traffic each position in the SERPs receives.
From this, you can work out the traffic the client receives from their position, divide by the conversion rate and multiply by the AOV to find out the approximate return on investment.
SEMrush also has metrics like an “estimated monthly traffic value” though it’s crude.
This is largely based on taking the PPC for each keyword and multiplying by the number of clicks, then summing the total.
9) A tool or an interactive asset…
…that readers can engage with is a “must-have” in your strategy.
This will lead to more time on page and is more likely to generate organic links.
For example, if you are a personal finance site, you might have tools like a mortgage calculator, compound interest calculator, and other tools relevant to your audience.
Also consider things like guestographics. They tend to be an underrated way to receive backlinks.
10) Analyze the keywords of your top-ranking competitors
This will help you understand what ideas to focus on.
Where are your competitors getting the most bang for their buck? And can you get some of that traffic for yourself?