Instagram Carousel Ads: Why They’re a Must

instagram reels

Is Instagram important for your social media strategy?

There are several data-driven reasons Instagram carousels are a must in 2022.

1. Carousels have a higher than average engagement rate

This is especially true for profiles under 10,000 followers or over 100,000.

But carousels stay more engaging than image posts for all profile sizes.

2. You get more engagement per impression when using carousels

And this is for all profile sizes, from under 5,000 followers to over 100,000 followers.


One of the best engagements are comments.

Comments on carousels are also above average.

Here though, it’s worth mentioning that videos seem to be the most engaging across the board.

On the other hand, images lag behind the bigger the profile gets.

4. Users save carousels more often than average

Again, profile size does make a bit of a difference here.

Images are saved the most for profiles over 100,000 followers.

But for anything less than that, carousels are leading the way when it comes to generating saves.

5. Increased reach rate

If you want to reach your followers (which is hard enough already organically), carousels have the highest reach rate across all profile sizes.

So, they improve your chances of being in front of your followers.


While carousels have positive signs from this data, just posting carousels won’t get you results.

Keep in mind that Instagram is doubling-down on video and trying to make Reels a serious TikTok competitor.

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