Category: News
LinkedIn Dark Mode: What It Means for Marketers
Linkedin has just released dark mode. No big deal, right? Well, it can mean a lot, especially for marketers. Dark mode is popular Some...
App Store Optimization (ASO): Your app could have more downloads if you did this
ASO, also known as app store optimization. It’s all about increasing visibility. And if done right, you will be able to reduce acquisition costs,...
4 TikTok Ads Best Practices Straight from TikTok Itself
TikTok revealed 4 pieces of advice to make your ads perform better to go along with some tips particularly for e-commerce brands and gaming. 4...
3 Facebook Ads Creatives Formats to Test Right Now
What’s the best way to make sure your ads are not just wasting your time? Well, if you ask Facebook Ads experts, many of...
Apps Like MoneyLion: 7 Great Alternatives
MoneyLion and MoneyLion Plus are mobile banking finance app that gives you access to services like cash advance, loans, and other services that can...
IBM Watson: Sports Betting Aficionado?
IBM Watson is now taking its mechanical smarts to a new passion – predicting tennis matches. Can the famous AI computer beat the odds...
AI Breast Cancer Screening: Not there yet
When used to detect breast cancer in mammography screenings, AI algorithms unfortunately did not do a good job relative to medical professionals. In nearly...
5G Awareness: Do Americans Know What 5G Is?
Hype surrounding 5G implementation has been going on for years now. Cellular services companies have constantly touted that they have the best 5G network...
Companies Taking Sides on Political Issues: Is It Good or Bad Marketing?
Sometimes companies and brands take sides on hot button political issues. Sometimes executives may genuinely feel it’s in their best interests. And sometimes they...
‘Made for Advertising’ Programmatic Ads: What are they and what’s the strategy?
‘Made for advertising’ programmatic ads are all over the internet. If you know sites like the Magellan Times, Adventure Crunch, or Its The Vibe,...
Ford vs. Apple in the EV Space
In September 2021, Ford successfully poached Doug Field, the executive who led Apple’s secretive car project to become its own “chief advanced technology and...
TikTok vs. YouTube: Watch Time Favors Big T
In the ongoing TikTok vs. YouTube battle, short apparently beats long in the watch time game. According to an App Annie analysis, TikTok now beats...
5 Performance Marketing Truths That Are Gaining More Acceptance
Below we present 5 performance marketing truths to challenge some commonly accepted ideas in the marketing community. Maybe you disagree or partially disagree with...
Which Ad Platforms Are Most Trustworthy and Innovative?
When you survey over 14,000 consumers from two dozen countries on their social media ad perceptions, you’re bound to get some interesting data. Here are...
How 9/11 Changed the Defense Industry
The economic impacts of 9/11 are being felt decades later. The WSJ described the dramatic rise of the homeland security-industrial complex that sprang up following...
How to Create Perfect Black Friday Deals
Black Friday is the biggest shopping event of the year in North America, occurring (officially) on the Friday after Thanksgiving. If you’re an e-commerce...
Are QR Codes A Permanent Staple of the Restaurant Industry?
QR codes are trying to make it big in the US. At least one of them is succeeding. QR codes were invented way back...
China Blocking Marvel’s Shang-Chi and the Legend of the Ten Rings
Marvel is introducing its first Asian superhero to its cinematic universe with Shang-Chi and the Legend of the Ten Rings. But even as it...
9 Best Chrome Extensions for Productivity
The right Chrome extensions can give you a big boost in productivity. But most people don’t max out their potential. Below are 9 free...
Why Reddit Ads Are Considered ‘Indirect Google Ads’
Marketing is heavily about going where your users and their attention is. That’s the idea behind the new ad format for Reddit. It’s called...