Everyone wants more followers on Twitter or any social platform to help grow their audience.
In many cases, more followers = more sales and more clients.
And – if you’re really lucky – social media stardom (at least in your own subject matter domain), which can lead to additional opportunities.
Here are some tips to help:
1) Don’t use your bio to describe who you are
Use it to describe the value people get from following you.
Leaving your Twitter bio blank is one of the easiest ways to discourage followers as people won’t know who you are and how they get value out of you.
2) A person you engage with is more likely to follow you than a person you don’t
People like to be acknowledged and if you provide additional value to them you might earn a follow.
3) Think about why you started following other people
Reverse engineer that to get others to follow you.
For example, how many did you follow just based on their bio? Since the cost of following somebody is basically free, many people follow based on the value they present in their bio.
If you see a tweet that’s funny, you might like it or even retweet it. But if the individual doesn’t match up with what you’re looking to get out of Twitter, you probably won’t follow them.
4) Ask your followers why they followed you
This will make you understand what your strengths are and how to double down on them.
5) Your audience growth starts with your audience retention
After gaining a new follower, the goal is making them stick with you so they convert into a client, newsletter’s subscriber, or customer.
6) The more varied your topics are, the harder it is for people to stick with you
Niche down. This also means that you shouldn’t mix personal life updates with business-oriented tweets too much. If you do, make sure to keep them relevant to your audience.
7) The more you share other people’s tweets, the more likely they’re going to share yours
And when you share an amazing tweet, ask for it to be retweeted.
8) Use “Quote retweet” instead of regular re-tweet
It shows your comment and profile in your followers’ feed instead of just the original tweet.
If your audience growth is stalling
If your audience isn’t growing, the reason is probably your tweets.
Either not tweeting enough, on not enough of a regular schedule, or the value/entertainment content of your tweets will need to go up.
It may be hard to tweet more if you’re busy with other content forms, but it’s necessary to build a following.
Have you ever looked through a Twitter account and seen that it’s inactive enough to the point where it’s not worth following?
Many people will look through a feed to determine whether to follow or not.
Direct messaging (DM’ing) will reward you
The more DM conversations you have, the more the algorithm will reward you by showing your tweets to more people.
More exposure turns into more followers.
Asking and receiving
And don’t be afraid to ask people to follow you. Just be sure to give them a good reason to.